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Olson P.

Olson Patterson




For this Label design project I made up a coffee company called STRONG COFFEE. Playing off the sayings "Man... that coffee is strong." or "Dude... that was weak coffee".

In my research I was inspired by vintage and victorian typography but also drawn to hand-rendered lettering and illustrations. The concept is to show STRONG in a victorian circus 'Strong-Man' and 'Bear' way visual.

Mood Board: Inspired by Contino's hand lettering, vintage stamped hang tags, and vintage & victorian typography.

Logo Thumbnails: I started thumbnailing a few logos in vintage and victorian style. I'm leaning more towards the victorian style.

Layout Thumbnails: (coming next)


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