This admittedly still could use quite a bit more tweaking and time - in the interest of the latter I'm going to have to leave it at this stage for this class. Disappointed to not have finished completely but the exploration has been a fun challenge.
Best wishes to all else who 'attended'.
"Stretch!" label roughs -
I need to work on a better figure and need to work in more details as to what exactly the product is (resistance band + illustrated guide cards). Lots to do still.
MOOD BOARD [above]: 'STRETCH' resistance band packaging/label
CONCEPT: Repackage resistance bands and broaden their appeal to markets beyond physical therapy uses. Nod back to retro fitness packaging to perk up a simple product.
1. Vintage2. Fun & cheeky with a pop of color 3. Simple - 2 color job using product as third color, exposed through die cuts 4. Approachable 5. Mix of messy and clean