Tony Tuff jr.

Creative Director

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STREET UNIVERSITY

STREET UNIVERSITY CLOTHING CO.

Tony Tuff Jr. Creative Director

Market St. Montego Bay

Jamaica, W.I.

email: [email protected]

Website (under re-construction)

MISSION STATEMENT

Street University Clothing Co. has given street knowledge a wearable form that is geared towards motivating you to put action to knowledge (live tha knowledge) and manifest your true potential.

 SLOGAN: LIVE THA KNOWLEDGE

BUSINESS COMMANDMENT: MIND OVA MATTER

LYRICS SOURCE

ARTIST: ZIGGY MARLEY

ALBUM: CONSCIOUS PARTY

SONG: TUMBLIN' DOWN

THIRD VERSE: "HERE COMES THE MAKER

                             TO CRUSH THE OPPRESSORS

                             AND i BET THEY DIDN'T KNOW

                             IT WAS MIND OVER MATTER"

LESSON: ONE

DNA

GUT TO SKIN

The mind is the medium through which thoughs and ideas are first germinated then they either are made manifest or they die. The condition of the mind is very important to what an individual becomes in life, my own life experiences and that of others and the knowledge gained and my perceptions of them forms the DNA of my business commandment mind ova matter. 

LESSON: TWO

MIND OVA MATTER

The inspiration from the lyrics is based on the fact that life is filled with challenges of various sorts from naysayers, haters, oppressors and just plaln negative people who are always creating drama often times with the intent for you to buy into their negative ideas of yourself which may result in self defeat.

But no matter what the situation is, it's your perspective (mental view) of it that is the key thing, some people will see challenges as stumbling blocks, while some people will see the same challenges as steppin' stones.

Therefore your thoughts are very important to what you become, when you think positive of yourself is creates a positive feeling that will motivate you to go out and put action to knowledge (live tha Knowledge) in order to manifest your true potential, and in the process overcome the oppressors in your life. They maybe an aware that it is your strong mind over the drama (matter) that allows you to rise above their sh#t. IN LIFE YOU HAVE TO WIN MENTALLY BEFORE YOU CAN WIN PHYSICALLY.

Knowing that your perspective is such an essential thing to be successful, it is up to the individual no matter what their circumstances to have a clear vision of their goals along with self confidence to bring dreams to reality. Developing a premium quality mind then becomes the focal point from where innovative ideas will flow.

The ability to use the mind's eye to see opportunites in problems has been the foundation of many successful enterprizes throughout history, the present and will be in the future.

"The oppressor's greatest weapon

     is the mind of the oppressed"

    Steve Biko / Tony Tuff Jr.

LESSON: THREE

MIND OVA MATTER  - AS A BUSINESS COMMANDMENT

Building a T-Shirt company from the ground up comes with it's own set of difficulties, using the mind as a problem solving instrument goes a far way in realizing your goals. Mind ova matter is a mnemonic device I've chosen as a business commandment. It is not just something that is written, but something to be lived and it is re enforced by my business slogan "live tha knowledge" meaning visualize victory in your mind and then live towards it day by day until success becomes a reality.

After being ripped off by a close relative who I didn't second guess, I reviewed all that had happened from the time he made enquires about the amount of inventory that was available which he had done before. He signed and collected the stock to be delivered, He later returned and claimed he was robbed  I later found out that it was all a set up planned by him and his friends one of whom let the cat out of the bag. I was shocked to know that someone who had seen me struggle from zero would plan to tear me down.

After assesing the situation I let my other relative know what had happened, I agreed to let bygone be bygone. I asked myself what are the lessons to be learnt and what measures to put in place so that a situation like that would never be repeated. At the end of the day it was my state of mind and actions over what had happened (matter) that layed the foundation for the following designs.

Mock-up Mind Ova Matter Design

"No matter what the situation is that confronts you, you can overcome if you can see opportunites in    problems."  - Tony Tuff Jr.

"Your thoughs and action will determine whether you become a success or a failure in life." -Tony Tuff Jr.

"Experience is the greatest teacher, know makes you know and not just believe something." - Tony Tuff Jr.

 

" When you create something of value it will increase your lot and there-by allow you to make your own rules instead of being someone's puppet." - Tony Tuff Jr.

 

Thomas Edison's teachers said he was "too stupid to learn anything" (their perspective - the matter)

He went to invent the light bulb. His mind over the matter.

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