STICKY SOLES (for your shoes!)

Creative Brief

1) What

  • Design packaging for Sticky Soles product
  • Design 2D print for front and back of box, dimensions will be 13"x9"
  • This will be shown to business to make initial puchase, then will be hanging on shelves for end consumer to buy.

2) Why 

  • To inform and entice customers to purchase 
  • Immediately inform the customer what this is
  • Show how this is helpful
  • Show why they need this, convice to purchase

3) When

  • Packaging needs to be completed by July 15, 2013

4) How Much

  • $1,000 budget

- Obstacles: This is a brand new product, we have no logo, no website, and our product might be manufactured by June. All we can give are renderings of what the product will look like, along with a plethora of information about the product itself.

  • Background - See below
  • Target Audience - Restaurants and also restaurant employees
  • Objectives - Explain product, entice businesses to purchase
  • Tone of voice - Aggressive and informational
  • Single Minded Proposition (Also called USP, Key Message, Direction) - Show WHY they NEED this producct versus any others through pictures or drawings or phrases
  • Key benefits - Price and convenience
  • Reasons to believe - It actually works and save people money
  • Audience Takeaway - This is a great product that will save me money!
  • Deliverables (Outdoor, Print, TV etc) - Print, packaging in specific
  • Budget - $1,000
  • Schedule - Yesterday

Now you can extend the life of your shoes and upgrade your TRACTION with Sticky Soles (outsoles for your shoes)!

What is it?

  • Sticky Soles are a thin piece of rubber that you adhere to the bottom of your worn out shoe soles.


  • The purpose of Sticky Soles is to give your shoe traction, and a bit more life before you get rid of them!

When & Why Would I Use This?

  • Restaurant: Turn a pair of old shoes into work approved slip resistant shoes.
  • Running: Create trail shoes from your old running shoes.
  • Casual: Create an awesome pair of golf shoes!
  • Dress: Stick and gain traction to any dress shoe when traveling in icy weather
  • Work Boots: Give yourself more traction when working hard
  • Sandals: Give those slippery foam soles some traction.


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