SLY SPORT CLOTHING, LLC.

c0a91b63

Name: Sylvester “Sly” Jackson

Location: New York City

Brand Name: "SLYSPORT"

SLY SPORT CLOTHING, LLC.

A Parent Company

Sly Sport Clothing, the parent company, is an American fashion retailer and apparel design studio that designs, produces and distributes high-quality graphic sportswear clothing and accessories for an urban global clientele. It operates its business through social media apps, its e-Commerce web site as well as directly operates its own flea market retail space.

Sly Sport Clothing sells its own brand of clothing and accessories. With the selling support of Spreadshirt (www.shop.spreadshirt.com/slysport), Society 6, Threadless and Big Cartell, SSC is slowly building a loyal audience.

The business was founded in the fall of 2012 and has since been designing and selling a wide range of graphic clothing to men and women under its flagship brand, SLYSPORT. It offers an international brand proposition targeted at customers who are looking for stylish street wear clothing that is uniquely designed and well made. 

Sylvester “Sly” Jackson is the Designer and C.E.O. for Sly Sport Clothing. Currently, he works full-time in New York City as a Textile CAD Designer/Artist for a fashion company. He has been working in the fashion industry for over 15 years.

THE GOAL

The primary goal for SSC is to build it slowly to have a good strong customer base. Since SSC is selling directly to the customer, via the internet, a strong loyal foundation is vital for its success.

THE VISION

The main vision for SSC is to unite the Urban Elite to a culturally diverse sense of style.

The Urban Elite are young men and women (18-24) that are strong, sexy, independent, energetic, invincible, unlimited, and always on the move. These global trailblazers have a strong sense of style.

THE OFFICIAL ICONIC COMPANY MASCOT & LOGO

The mystical Gryphoenix, which is a fusion of the gryphon, (mix of eagle and lion), and phoenix, (fiery bird), is the official iconic company mascot for SLY SPORT CLOTHING, LLC.

This mythical fictional beast represents bravery and leadership for SSC. However, it is a fictional creature that has manifested from a planet far away only to be traveling throughout the universe, at the speed of light, to find and land on earth to unite the urban elite to a culturally diverse sense of style.

9357140e

SLYSPORT

Fashion clothing brand

SLYSPORT is an exciting designer contemporary street wear/sportswear brand which focuses on high-quality products that fuses urban street culture of the world at large with an eclectic mix of graphics that boldly self promotes the brand. 

WHAT’S IN A NAME?

Sly and Sport are two different names with two different meanings. Sly is short for Sylvester. However, In Webster’s dictionary, Sly means to be cunning, secretive, furtive and roguish. Sport, on the other hand, has several meanings:

  1. to amuse oneself.
  2. a source of diversion: Pastime.
  3. physical activity engaged in for pleasure.
  4. one who accepts results cheerfully whether favorable or not.
  5. of, relating to, or suitable for sport or casual wear.

Nevertheless, the word “sport” was intended to reflect the way young urbanites live their daily lives.

THE TAGLINE

Despite its several meanings, SLYSPORT” is defined by its tagline, “BE ACTIVE BE AGGRESSIVE BE MASSIVE BE SLY”. This bold expression is a statement for success.

To define further:

BE ACTIVE is being in the act of doing.

Always be in a constant state of moving and pursuing your goals. No matter what.

BE AGGRESSIVE is having the driving initiative to go for what you really want.

Take no prisoners and don’t apologize for taking what’s yours.

BE MASSIVE is making huge efforts to forge, conquer and achieve your goals.

Be big and bold about what you’re doing. Let the world know that you exist.

BE SLY is being cunning, focused and clear about what your doing.

Be smart and strategize your successes.

THE SLOGAN

 “We are the world’s urban elite living in a global galaxy in an atmosphere of a mystic universe”.

This slogan/quote is an expression that represents earth as a global galaxy. Earth is so broad and complex that its major cities and towns are like a cluster of stars, stellar remnants, interstellar gas, dust, and dark matter.

The atmosphere of a mystic universe is the surrounding space of earth. This surrounding space has a mystical power that ignites the world’s urban elite’s spiritual energies. Their super charged energies give them the will to achieve their goals. It releases their inner power and heroism. Also, it further influences them to believe that anything is possible.  

 CUSTOMERTarget audience

The Urban Elite are young men and women (18-24) that are strong, sexy, independent, energetic, invincible, unlimited, and always on the move. These global trailblazers have a style all their own. They range from skaters, punks, hip hop heads, artists, street performers, bikers, athletes, university college students and the general youth culture at large. However, these strong minded individuals have a passion to live life to its fullest.

SLY SPORT THEME

Sly Sport takes its inspiration from an assortment of resources that further expresses the brand image. However, its main influences stems from Bold Graphic Branding, Powerful Messaging, Athletic Sportswear, Street wear/Sportswear, Space Exploration, Cultural Diversity, Buddhist References, Heroic Imagery, Graphic art of the Gryphoenix, High Fashion and Media Pop Culture.

MYSTIC NUMEROLOGY OF 3, 8, 1 & 7

The selective mystic numerology of 3, 8, 1 and 7 were chosen to symbolize the strength and vitality of SLYSPORT. Each number has its own meaning.

To express further:

Three is Lucky 3 meaning that Sly Sport is always safe and protected.  

Eight is Infinite 8 meaning that Sly Sport has unlimited success.

One is World 1 meaning that Sly Sport is world renown.

Seven is Fortune 7 meaning that Sly Sport is financially abundant.

THE OFFICIAL BRAND WORDMARK & ICONIC LOGO

The Official SLY SPORT Wordmark and Iconic logo is of a comet star. This comet star symbolically represents the daily lives of today’s modern Urban Elite culture.

SLYSPORT GRAPHIC TEE COLLECTION

Currently, SLYSPORT sells graphic tees through the support of Spreadshirt. Check out this small grouping of items from The SLYSPORT Store:

1c94fd3d

dedd167f

4b0c4be5

6b15e4ef

ce9aa701

67e5b757

0d9794ee

more to come soon

Comments

Please sign in or sign up to comment.