Sophia Le

Email Persuasion Engineer

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SID + ANN LOVE EACH OTHER — but you don't have to

Sid & Ann Mashburn Self-Segmentation Email

1. What was the business goal?

The business goal of this email is to get users to self-segment themselves, depending on what is most interesting. It helps Mashburn send an email that is more personalized to their subscribers, vs. a blanket broadcast.

2. Why was it successful?

It's consistent with previous emails that Mashburn has sent - with a beautiful design and quirky commentary; you can't help but click!

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