SAMPLE PROJECT

Hey,

I am uploading my project as a sample to show the process i followed and to help you in your project.

FIRST STEP:

Design Brief: The very first step always is design brief. Either you can create one or you will receive from your client. For this project I created one and to summarize my design objective was "To create pattern combining hand-lettering and shapes based on a theme.”

SECOND STEP:

Creating a theme: Next step is to come out with a theme that you can work with. A theme you will create will be according to the design brief. The theme I decided to work on is "Soft Trópico". Its shows the softer side of tropical forest. I used conceptual approach to come with this theme as I wanted to work on flora theme but was not sure, from where and how I should start. So, I start my research with different concepts which can be related to flora like Indian forest, Deciduous Forest, Temperate Coniferous Forest. While researching them, I found tropical forest most interesting and decided to show the softer side of tropical forest with my design. So, I came out with "Soft Tropico".

THIRD STEP:

Explore the theme: To understand a theme, it is so important to explore them. There are many techniques to explore the theme and those I have discussed in the class. The one I used was secondary research and brain mapping. Below is brain mapping.

FOURTH STEP:

MoodBoard: After exploring the theme and brain mapping, I selected few keywords that I will use to create patterns. I create an image collage (moodboard). I created moodboard with websites: Pinterest and software: Adobe Photoshop. Below is the moodboard that I created. I include tropical fruits, flowers and trees in that with the color board that I will use in the pattern.

FIFTH STEP:

DRAWING: After moodboard the next step is come out with different concepts and how you can use them to create patterns. It includes initial and refinement process. I first doodle with moodboard then include hand lettering in them.

Here are few of them.