SAMPLE PROJECT | Skillshare Projects

Kiss Sándor

Internet Marketing Expert, Entrepreneur





We are looking forward to your ads!

To get the ball rolling, we thought to show you a sample of a really great ad that we stumbled upon.

This ad by Holstein Housewares incorporates all important elements of a successful like ad.


Let’s take a closer look at it:

Picture – the picture is attention grabbing. The color orange is attracting lots of eyeballs.

Ad Copy – the like statement starts with a call-to-action (LIKE our page…). Call-to-actions are crucial to get more likes. Studies have shown that the use of a call-to-actions can dramatically increase the performance of an ad – even if it’s obvious what you want your user to do.

Do you want them to like your page? Then tell them to do so!

Second, the ad creators combine the like statement with a clear benefit: (…if you want easy tips for making yummy treats like these Halloween Owls). You need to provide a strong & compelling reason why someone should like your page. Tell your potential fans what they are missing out on if they don’t hit the like button. The more relevant the benefit is, the higher your conversion rate will be.

Now it’s your turn. Create your first ad and post your project.

And if you enjoy this type of case study, then hit the like button on this project and we’ll expand this sample project constantly with more awesome like ads

Have a great day!

Sandor & Patrick


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