SAMPLE PROJECT | Skillshare Projects

Kiss Sándor

Internet Marketing Expert, Entrepreneur





Here’s a short & sweet case study for you in addition to the completed project! 

Assumed your business is in the social media marketing niche, we listed the top 5 Facebook presences for you. Make sure to check them out and learn from them when it comes to posting and crafting great content. We also included brief explanations what we like about these fan pages the most.

At the end of the case study, we’ll also take a look at three different types of Facebook ads that have done really great in the social media market.

#1 Social Media Examiner


One of the biggest players in the market is Social Media Examiner. Social Media Examiner tries to educate their audience on all kinds of social media marketing. What I like the most about them is their content strategy. They provide tremendous amount of value by posting relevant content on both their blog and fan page. You should also check out their podcast series!

#2 Jon Loomer


If you are intro Facebook Marketing, you’ve probably heard of Jon Loomer. Jon is writing expert articles on Facebook Advertising. He has a large following and is absolutely killing with with his fan page promoting his own products and coachings.

#3 Amy Porterfield


The next social media marketing veteran is called Amy Porterfield. She has around 140k fans on Facebook and mastered the art of engaging content, which builds strong bonds with her clients. You can definitely learn a lot from how she speaks to her incredibly loyal audience.

#4 Digital Marketer


The genius behind Digital Marketer is Ryan Deiss. One focus of his company is social media marketing, traffic generation and boosting (social) engagement. As you will see, Ryan focuses on providing actionable content on his blog. He’s building trust and selling his products in the backend. Check him out!

#5 Mari Smith


Last but not least, there is Mari Smith. Mari’s blog has gathered a couple of awards and she managed to build a large following around her persona. As you can see, her fan page is very active and her fans love every piece of content that she shares.


Fan Page Posts Triggering High Engagement

The ultimate goal of every fan page is to have a highly active fan base. Here are three different ways how to accomplish that goal:

#1 Ask Questions


This is a post that has done pretty well. All you have to do is asking questions! As you can see, this post triggered lots of social engagement, particularly likes and shares. By asking a question, more people will interact with your content, which will result in stronger bonds and more traffic. 

#2 Get Interviewed


Jon Loomer is known for high-quality content – and you can also learn a lot from him! You can take the time to write blog post, but you can also jump on a Skype call, get interviewed and just share it on your fan page. This way you increase the perceived value of the content you expose your way to and besides that it’s done much quicker than writing blog articles. If you are building a personal brand, then try building relationships with interviewers in your market and share them with your fans. 

#3 Go Off-Topic


Remember when we told you to post content that has absolutely nothing to do with your niche? Amy Porterfield does it better than anyone else in the social media marketing niche and the result she gets are phenomenal. Simple posts like this trigger more engagement than some of her expert-level posts on Facebook marketing. If you want people to interact with you, then make sure to participate in their everyday life and you’ll see your business flourishing.

Hope you enjoyed! :)

Very bests,

Sandor & Patrick


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