Liz Long

Consultant to Product Makers

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SAMPLE PROJECT: CarryIT - Protective Cases for Smartphones, Tablets and Other Devices

SECTION 1: OVERVIEW

Product/Company Name: CarryIT

Description:  Protective Cases for Smartphones, Tablets and Other Devices 

Target Retail Price:  $19-$79

Main Selling Points:  Stylish, versatile, and made from 'eco-leather'

Target Customers: Professionals (men and women), ages 25-65

Resale Outlets: Online at carryit.co, Amazon, Open Sky, and select retail outlets. 

Competitors: InCase, Otterbox

Why my product stands out from the competition: We will focus on the color and graphics of the cases, and have a unique eco-friendly aspect to the material giving the user both sustainability and high-style leather at the same time! 

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SECTION 2:  ACTION PLAN 

A) DESIGN

Answer the question: Is there an aspect of your design that needs troubleshooting? If so, describe the problem and how you can potentially solve it. 

How will we imprint our logo into the leather? The logo has some tiny details and I don't want it to look sloppy or have anything get lost in translation. Maybe we should come up with an alternate version of the logo that is imprinted on the products, like our brand name initals IC. Anyone think this is a good idea?

Action Steps: What are the next 3 action steps you need to take to formalize your product design?

1. Hire a tech designer in NYC to help me with the sketches. 

2. Order dummy materials so that I can have samples made. 

3. Have rough samples made and make any necessary tweaks to the design. 

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B) SOURCING

Answer the question: What are the most important 3 qualities you are looking for in a Supplier? 

* Great command of English so we can communicate

* Quick to respond to questions and concerns 

* Has references from real companies that I can speak with in order to confirm trustworthiness. 

Action Steps: What are the next 3 action steps you need to take to find Supplier(s) for your product(s)? 

1.  Review the suggested sourcing websites and choose 2 that I'd like to use. 

2.  Create my own Supplier Questionnaire that I can use to vet potential suppliers. 

3. Prepare a set of files (scanned sketches, spec sheet etc.) that I can send to suppliers in order to get a rough quote. 

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C) PRODUCTION 

Answer the question: Where do you want to produce your product? 

I'm open to a variety of countries as long as the Supplier meets my core requirements. 

Action Steps: What are the next 3 action steps you'd need to take to get your product ready for production?

1.  Get quote from Tech Designer about the cost of making tech packs (per product).

2.  Make cost breakdown for each product.

3. Once Suppliers are chosen, create a master list that includes each Supplier's name, their quoted material/assembly costs, lead times, and other important notes.

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D) QUALITY CONTROL 

Answer the question: What worries you the most about quality control for your product? Is there anything you can do now in terms of your design or sourcing efforts that would help to prevent this problem?

Action Steps: What are the next 3 action steps you'd need to take to get your product ready for production?

1. Create outline of Quality Control Manual.

2. Once samples are finished, photograph them and get reference pictures to include in the QC manual.

3. Get quote from QC Agency about the cost of a Pre-Ship Inspection. 

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E) LOGISTICS 

Answer the question: How will you ship your products?

Action Steps: What are the next 3 action steps you need to take to organize your logistics?

1. Find out the port that is closest to my factory. 

2. Estimate the weight and volume on a shipment of 2,000 units.

3. Contact 2 logistics providers and compare quotes on hypothetical shipment of 2,000 units. 

 

 

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