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Lara Ngai

Graphic Designer at Tekserve

10

7

Runaway Heart

I initially came up with a bunch of sketches for my logo (as seen in the first photo), but these are my three favorites.  I'm not sure which I like best, maybe the second one.  I'm thinking of using a delicate script-like font and contrasting it with a more sturdy sans serif. 

Runaway Heart is not a company or identity, just a phrase that has grown on me.  Ultimately I would like to create this logo with the intention of framing it as a small piece of art in my apartment.

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This is a first pass at recreating my logo digitally. I think it still needs some finessing because something feels a little "off" to me and I'm not quite sure what it is.  I manipulated the typeface in the R, which I would like to fine tune a bit more.  The cap R actually originated from a different font than the rest of the word.  I had some trouble with the thick and thin parts of the R, but not sure if you can tell or if I am just being neurotic.  The part that connects the R and Y is also bothering me but I haven't quite figured out how to solve it.

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I decided to play with it a bit more and changed the font. Originally this was a script font that had a lot of sharp edges and points, but I was able to manipulate it to remove most of the sharp corners.  I also extended the bottom of the 'y' to reach all the way across.  

So far, I am liking this better than the first version.  I'm still trying to think of ways to push it further, so I might do something with the word "heart" to make it more interesting.  Would love to hear your suggestions!

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This is the finished logo.  It has evolved a lot from the initial sketch, but I think in a good way.  I loved the idea of the small heart at the bottom of the 'y,' which I thought was a great suggestion.  I also like the contrast between the two fonts: a neat and delicate script vs. an abrupt handwritten typeface.

I watched the tutorial videos and tried to play around with the textures, which I realize now that you can't see very well from this small image.  Nonetheless, I am very happy with it, but I could sit and fiddle with the design all day if I had the time!

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