Route 5 NW Wine Bar

I'm developing a logo and graphic identity for a new wine bar in Eugene Oregon, showcasing wine from the hills of northern California up through the valleys of Oregon, the shores of the Columbia river in Washington, and the northern climes of Canada. Our wine bar is rustic, american in feel, and in a historic public market--so I'm developing materials for menus, signage, coasters, all sorts of stuff. There is an existing oval sign that I'm stuck with, so part of my challenge is to use that shape--or create a library of marks, typefaces and images that work with that sign, also.  I am inspired by arrows (always forward, never back), the marks a wine bottle makes on a table, the circular shapes often seen in wine, glassware, punt ends, etc.

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