Brad Matarazzo

Founder, Roller Coaster Racing League

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Roller Coaster Racing League Branding

Name: Brad Matarazzo

Location: Brooklyn, NY

Brand Name: Roller Coaster Racing League  http://rollercoasterracingleague.com

Slogan: Let's Fly

Why Let's Fly? To be able to fly is a feeling of freedom from everything that holds you back. Let's fly is a positive, daring and powerful statement. It's a battle cry. It's a rally reaching for the stars. Let's fly is for yourself as much as it is for others you race with. As a lifestyle it's important to look fly. Let's Fly.

Extra credit video: TBA

Logo:

Wordmark:

Extra Credit Mock up: TBA

Style Guide: TBA

CADs: TBA

Extra Credit Branded Car: TBA

Process work: 

About: In middle school I began drawing on all of my clothing. I created a story based on tuned coasters capable of racing on any rail system, and all of my clothing was based around this idea. Different team logos,  slogans, and branding covered my shirts, pants, hats, and shoes. Originally I had planned to release many different racing team designs under Roller Coaster Racing League. I am discovering that I need to build up the brand first before I can do that. My focus has shifted from an entire world of racers to making sure RCRL becomes a solid foundation / story to jump off of. 

Setting out to invent a future sport inspired by racing games, sci-fi films, and electronic music, Brad Matarazzo created Roller Coaster Racing League in 1995. What really happened was not an actual sport, but a league of different teams with their own logos, branding, and personalities. For fun Brad hand-drew team logos on t-shirts and wore them throughout high school, landing him a few custom clothing commissions along the way. In a color theory course for college, Brad custom made a team shirt for everyone in the class representing their personality in color and design. This was the last time the Roller Coaster Racing League was seen by the public. The league t-shirts were collected and stored in the attic for many years.


Now it is time for others to join the league.

Tumblr: http://rcrl.tumblr.com/

Twitter: https://twitter.com/RCRLRIS

Facebook: https://www.facebook.com/RollerCoasterRacingLeague

Previous works:

Butterflies in your stomach as you wait for the first drop. Then it hits you like a hammer. You know what it is. Flying like a ten ton dragon with a smile on your face. You can’t hide it. It’s too much fun. The Roller Coaster Racing League Logo represents that rush of excitement.

Limited to 100 t-shirts, once they are gone, they will never be printed again. This is a hand numbered TEST TRACK t-shirt. The TEST TRACK represents the beginning. A place for new people, new teams and new technologies. A proving ground for Coaster Jockeys. Do you have what it takes to join the Roller Coaster Racing League?

The members of Tunnel Vision are motivated by the pursuit of perfection. They are constantly designing new coaster technology to shave seconds off their current record. Ultimately they are in competition with themselves.

Limited to 100 t-shirts, once they are gone, they will never be printed again. This is a hand numbered TEST TRACK t-shirt. The TEST TRACK represents the beginning. A place for new people, new teams and new technologies. A proving ground for Coaster Jockeys. Do you have what it takes to join the Roller Coaster Racing League?

Road Kill can often be found racing the NYC Subway lines. Afraid of nothing, their tag is, "Survival of the Quickest." That echo of hideous laughter you heard on your way into Manhattan, yeah that was them.

Limited to 130 t-shirts, once they are gone, they will never be printed again. This is a hand numbered TEST TRACK t-shirt. The TEST TRACK represents the beginning. A place for new people, new teams and new technologies. A proving ground for Coaster Jockeys. Do you have what it takes to join the Roller Coaster Racing League?

Welcome to the Test Track Showdown! The first battle between Tunnel Vision and Roadkill promises to be a thriller. Tunnel Vision's focus is unmatched with their eyes locked on the prize. Roadkill have a few tricks up their sleeves and like to play dirty. Who will win? Only time will tell.

Limited to 200 t-shirts, once they are gone, they will never be printed again. This is a hand numbered TEST TRACK t-shirt. The TEST TRACK represents the beginning. A place for new people, new teams and new technologies. A proving ground for Coaster Jockeys. Do you have what it takes to join the Roller Coaster Racing League?

For those that like to compete in the harshest conditions, the winter beanie is for you. Featuring the Roller Coaster Racing League logo this 8 inch beanie let's you show everyone you ride with the best.

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