Mat Hede

Father, husband, creator

535

4

Robe Easter Classic Logo Design

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This design had a heap of poor iterations over its long history so when I was approached to do this job, the classic circle form seemed like the best way to create a ever lasting and ongoing stamp for years to come.

One thing became clear early on - the landmark of the Robe obliesk lighthouse needed to be part of the main image of sun and surf, so I kept it simple and stuck with basic shapes and lines which turned out to make a nice balanced image. 

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Playing with hierachy of info proved challenging in regard to what was most important however and the final layout was a blend of mutiple options explored.

Finally, the design needed to work well in multiple spaces and uses hence the need to allow for mutiple colour options and border setups

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