Riopelle Style Guide | Skillshare Projects

Jessica Krcmarik




Riopelle Style Guide

Hi all!

I decided to use the branding of the studio collective that I'm a member of as my project for this course.

I'll be editing things as I go. :)

Content Outline

Brand Essence

  • Personality - we're 6 people sharing a space, but we have similar interests. We want to convey a coherent personality via branding.
  • Existing aspects of building/mood board - we have a lot of existing visual elements in the space to incorporate that are part of the history of the space, and we also want to keep our art in mind.

Logo Usage

  • Main logo
  • Variations
  • Icons, web use
  • How much space it needs around it

Color Palette

  • Primary & secondary colors
  • Show influence of pastel brick art piece on outside of building

Graphic Elements

  • Patterns


  • Header font
  • Body font
  • Best practices


  • Business cards
  • Facebook
  • Twitter
  • Yelp
  • Promo cards
  • Door sign
  • Window sign
  • Posters for events


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