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Zeb Dropkin

Founder @RentHackr

27

6

RentHackr

RentHackr, Inc., http://renthackr.com, creates a place to see what current apartment renters are paying and a forecast of when apartments will become available. On RentHackr, renters help each other by anonymously sharing their apartment’s rent information with other members on the RentHackr map. RentHackr allows you to see what apartments cost and when they will become available before they hit the market. 

VIRAL MAP

1) The Players

 a) Renters

 b) Leasing Agents

c) Advertisers

 d) Prospective Renters

 e) Investors in Rental Real Estate Properties

2) List out any selfish reasons why each player would need their contacts/friends to join the service

a) Renters want more comparative/transparent data with what their friends pay for the kind of unit they have in the neighborhood they are curious about. They also want to relate with their contacts/friends about good and bad experiences that come along with finding a place to rent/live.

b) Leasing Agents would refer prospective renters and colleagues so they can access comparative data unavailable elsewhere. Also to refer colleagues (of the same firm) with data to look better to clients

c) Advertisers want to create partnerships that would drive consumers to both services.

i.e. Moveline---> wants to reach people planning to move and RH has people planning to move ahead of time that need moving services. 

d) Prospective Renters (students or people still living at home) like Renters, compare and contrast what things cost to better prepare for when they are able to move out of their current living situation

e) Investors in Rental Real Estate Properties find value in RH data and reports. They would refer their peers to access and study RH reports in order to acquire more property for their portfolio. 


3. List out all things you could possibly charge each player for on the service

a) Renters: FREE but charge a fee for access to premium services, possibly via subscription (annual? monthly? bi-monthly?)

b) Leasing Agents: FREE but charge for access to unique data produced by a renter-powered community. Charge a fee per unit in already listed units in a building that they currently represent to make them the specified point of contact for the move-in process

c) Advertisers: charge for lead generation for emails---->split fees?------>sponsored mail?

d) Prospective Renters: Charge for access? They will have little to no data to contribute to the community but want to be able to look at available apartments/rooms that they can afford. 

e) Investors:  Charge access for a thorough large compilation report of the rental market? Data dashboard?


4. For 2 and 3 above give a very short reason you think the player would be motivated to need their contact or pay for the service

a) Renters 


b) Leasing Agents

c) Advertisers

d) Prospective Renters


e) Investors

{{Second week parts}}


5. List the channels (email, facebook, text message, etc.) that you will send your users’ invites through and how you will get that contact data

a) Facebook-login

b) Email-referrals/share with friends/colleagues

c) Airbnb-for pictures of their current apartment or building

d) Foursquare -location app that could help us map sought after buildings


6. Create what those invites will look like

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