Relational Equity - Advocacy is the Ultimate form of Engagement | Skillshare Projects

Van Baird

Client advocacy is the ultimate form of engagement



Relational Equity - Advocacy is the Ultimate form of Engagement

Advocacy is The Ultimate Form of Engagement

Our desire is to give our client’s an altruistic reason to post content online.  To teach them to become advocates for their client’s.  Listen, we love content!  CONTENT IS KING!  Keep posting great content that people will want to engage you with.  Just don’t ever forget that if your client’s go away, your business goes away.  So here’s my question: Whose content is more valuable?  Yours?  Or your clients?

Are You Listening?

HA! Not to me necessarily…but to what your clients are posting about themselves?  What’s your daily (atleast daily) plan to listen to what your client’s are saying?  Cuz they’re sayin’ alot!  On Twitter, on Facebook, on Pinterest, on Instagram, on LinkedIn, on their blog, on FourSquare, on Tumblr, on Vine, on Pheed…please tell me you’ve heard about Pheed?!?  Never mind, that’s beside the point.  The point is, you as a business owner, you as the gal that’s responsible for your church’s Facebook page, think about how important it is for you to get your message across.  How much time do you put into creating your online content so that people will pay attention to you?  How soon after a post goes up do you go to Google Analytics to watch and see if anyone is listening?  Can I get you to take a quick step back from all that?  Now…think about how many people follow you, your business or your church’s various social media outlets.  Seriously.  Think about it.  Everyone of them are posting about their lives, their businesses, their causes, their family, their dinner, their vacations, their weddings, their births, their deaths.  And you’re just worried if any one of them will ReTweet you?!

Overwhelmed Yet?

Don’t be.  Just let this be a wake up call.  Let this become an opportunity for you to become an advocate for just ONE of your clients, attender’s or Followers.  Be about what they are about.

We Exist to do 1 of 3 Things for You and/or Your Company

  1. Speaking Engagements - We'll create and present a customized seminar for your company that gives you a broad overview of what your clients are saying and how to start tracking them. You company will walk away with a different reason to get online than jsut posting about itself.
  2. Coaching Sesions - Monthly coaching sessions where we do a deep dive into who your clents are and create a strategy for becoming advocates for what's important to them so that you can start "Socially Listentng" to them.
  3. Client Tracking and Reporting - Our Team of "Thank You Economist" will track what your clients are posting online, document important personality and life events and give you a weekly customized report with suggestions on how to love on them for Free, for Pennies and for Bucks.


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