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Adam Atchley

wannabe graphic designer/illustrator



RedFish Taqueria

I chose a fish taco themed resturant because it is my favorite food. I see it more as like a Taco truck idea. I didn't realize until after I started that several other people chose to do fish as well. I didn't get to creative with the name but it works..... 

here are my initial ideas I settled on the idea of combining a fish and a taco pretty early, it seemed pretty obvious.


more refined idea... 


in illustrator.. 


In the final logo I chose to add some texture. I thought the solid blocks of color needed to be broken up some, and it needed to look less polished for what i thought the restaurant would be like.. 




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