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Chas Wagner

Community Manager at RunKeeper

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Rally Sports

  1. Describe your brand's target audience in 2-3 sentences. Who are they? Where do they live? What do they like? What would turn them off? Sports fans with a passion for merchandise and apparel. They love their team more than anything and use clothing and physical products to express their team affinity. A major turn-off would be inauthentic products or ones that misrepresented their team.
  2. Tell your brand narrative in 5-6 sentences. What is the wildly compelling story people should think of when they think of your brand? We are a sports marketplace where the fan dictates how they buy, sell and create sports products. Whether a vintage jersey or piece of championship artwork, we connect people who want to share sports stories, memories and experiences through physical and digital items.

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