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Raining Roses Productions, New Website

Project Background

Raining Roses Productions is a boutique event design firm, based in Orlando. They specialize in fully custom designs for weddings, mitzvahs, and corporate events. They services include drape, dance floor covering, fresh florals, backdrops and event design. Although their are happy with their overall brand identity, their website is outdated and doesn’t not adequately showcase their many services and is not SEO friendly.

I have been working with Raining Roses for the past year in a marketing and business consultant capacity. They relocated, downloaded and are currently in the process of adopting an internal workflow cloud based system that will allow them to manage their inventory, create client proposals and pull sheets to event execution. 

I am switching Raining Roses to a marketing stratgey that will be 80% online and this new website will be the cornerstone. The site will act as an online portfolio to showcase the uniqueness of their work, while at the same time begin to educate the viewer on their process for designing an event. It must also be able to capitalize on link backs (from published articles and industry blogs), google adwords, FB ads and Pins.

Creative Brief Elements

OBJECTIVE

Create a new portfolio style website that is able to address all three target markets and is SEO friendly. It will become the cornerstone of the marketing strategy, which is 90% based on their online presence.

TARGET AUDIENCE

  1. Weddings: Educated men and women 25-45 that are seeking unique event design and a high level of customer service for their wedding.

  2. Mitzvahs: Affluent Jewish families seeking highly personalized event design for their mitzvah celebration.

  3. Corporate: DMC and in house event designers for large corporations looking to host a corporate meeting in the Orlando area and seeking unique event design.

MESSAGE

Raining Roses Productions is a boutique event-design studio offering custom products  and services that are tailored to your unique vision.

DISTINGUISHING CHARACTERISTICS

  • Jesus Rodrigues, Creative Director/Owner and his structured approach to design
  • Full-service event production (the ability to include all decor elements required for event)
  • Custom and never before seen designs
  • Over 30 years of experience

CREATIVE CONSIDERATIONS

Maintain current branding identity (logo, font colors, structured layout)

TONE

- Smart; Thoughtful or purposeful; Fresh, Structured; Clean, but not cold or overly modern.

 

Mood Board

Images of Their Work

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