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Radio Flyer

Radio Flyer is an American toy company that has established itself as a symbol of history, childhood exploration, and traditional values. Its name instantly conjures the feelings of nostalgia infused with sentiments of happiness, wonderment, and an appreciation for the rugged outdoors.  Children were simply children revelling in their own ability to discover the world with little more than their trusted tricycle and a sense of fearlessness. 

The brand has since become an embodiment of all these virtues. Through the inherent imperfections of hand drawn labels, people would be better able to connect with the company's beloved heritage while embracing the ideas of trusted quality, imagination, and honesty through ruggedness. 

Concept Mood Board

Rough sketches

First, to get past the intimidating experience of putting pen to paper. There were some rough initial ideas to see what works, what doesn't, and consider what approach would be appropriate. 

After purging those ideas, I had a better idea of how I wanted to direct the project. Still pretty rough but more focused I hope!

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