Rack.Us | Skillshare Projects


This is my own logo. I want to eventually open my own clothing store and thought Rack.Us would be a fun name. This is only one logo idea.


Im making a logo for myself. I want to create a logo for a clothing store or company that I want to open in the future. I also want to use the name Rack.Us because it is a play on my last name and plays around with the clothes idea.


Target audience:

My target audience are late teens to young adults in their early 20’s. The t-shirts I want to design will fit into the group for skaters and surfers.


Color scheme:

Bright colors including neons and anything bright. I also think that optical illusions would be a great idea also because it keeps the eye moving.




Preliminary Sketches:


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