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Rachel Telles Photography Brand Identity

Rachel is a talented photographer living and operating out of southern New Mexico. She's focused on fine art, portraiture and live event photography. She'd like to attract more clientele interested in her fine art and portraits. Her current logo screams "small town amateur" and she'd like it updated (completely scrapped) to an identity that better reflects her style and one that would attract her preferred clientele.

CREATIVE BRIEF

BACKGROUND

Rachel Telles Photography is a fine art and portrait photographer working throughout New Mexico. She uses her talent to find beautiful moments in everyday life.

OBJECTIVE

To revamp Rachel Telles Photography's image in order to attract more portrait and fine art work.

TARGET AUDIENCE

Men and women aged 30-55 with an appreciation for fine art photography and portraiture that unabashedly reveals the inner personality of the subject.

MESSAGE

I love to document the small details and fleeting moments that make life poignant.

COMPETITION

Other Southern New Mexico area portrait and fine art photographers.

DISTINGUISHING CHARACTERISTICS

  • Personal interaction and a professional friendship established to make the subject more comfortable in front of the lens.
  • Open to and able to generate new ideas and explorations of unusual styles.

CREATIVE CONSIDERATIONS

  • Avoid shades of blue (except very subdued).
  • If possible, incorporate an aperture image (stylized, abstract or literal).

TONE

  • Classy
  • Friendly
  • Artistic
  • Radiant
  • Strong

MOOD BOARD

COLOR OPTIONS

Here are the three options I came up with. I'm leaning towards number 3 and so is the client, but I'd like to hear additional thoughts. We want minimal colors, keeping the identity mostly neutral with an accent. Some of the pinks are a bit TOO feminine taking into consideration that Rachel doesn't want to corner herself into a strictly female market. I added some slight earthy influences to the pink to get the nearly clay/salmon pink in number 3. Thoughts?

UPDATE: We're trying out color option 3. I want to keep the logo as simple and clean as I can, but I thought it would be nice to have some color variation in there. The base color for the full color logo is the first color from option 3. Too much?

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