58

2

ROARINGWILD

Your Name:  MIMI WONG  

Location:SHENZHEN, CHINA

Brand Name: ROARINGWILD

Slogan:No More Silence

Mission Statement: IT 'S A NEW BEGINNING, NOT JUST A ROARINGWILD

 

ROARINGWILD is a brand founded by 6 University graduated students in 2010. Slogan is always being designed after the brand name has well established, however, ours is different. Our slogan ‘No More Silence’ showing our strong expressions, had been created before the brand was named. In China, Keeping Silence is an often seen living manner, a Chinese adage " DON'T INVLOVE YOURSELF IN THINGS THAT CONVERN YOU."  No matter dreams or lives, we are told to follow what parents have planned or drifted with the tide. Maybe we can’t change anything in this environment, but at least we have to tell ourselves ‘No More Silence’, be brave to say and be brave to make our dreams come true. Thus, we founded Roaringwild with a Logo monsters claws designed and we believe Roaringwild can help expressing our minds ‘No More Silence’.  We encourage ourselves and even the one next to us to ‘Roar’ when facing our lives. We truly hope teenagers to pursue their dreams bravely with enthusiasm but not just earn a living or care about possessing materialistic life.

IT 'S A NEW BEGINNING, NOT JUST A ROARINGWILD.To us, Roaringwild is not just a brand, but also means a new start of life, a new beginning to make dreams come true, a new feeling from our inner hearts, and a new beginning where have lots of possibilities. Every single product is created under a theme. We hope we can bring everyone a fresh feeling with the new launched products every time.

LOGO:

we founded Roaringwild with a Logo monsters claws designed,In addition to using in the clothes on the details we seldom use it,we ues wordmark more often.We thought wordmark can represent our brand.

Images of mocked up logo:

'

 

Images of Collection CADs:

'No More Silence' is not encouraging people to shout in reality but in our thoughts. Sometimes people assume that Roaringwild products are crazy, mad and personalized, but it's not exactly. We do not want to simulate people eyeballs by products appearance only. We want to present our thoughts via various topics and lead people to feel and understand. Every series is a new start which mentioned in our mission.

We dropped our first collection on 2010,Our first series called 'Roaring at once' which was launched in the first season,  a half year after our brand had established. At that moment, we designed 2 T-shirts and 1 chino. Although we did gain lots of people supports, we realized that there were still lots of aspects we need improvement, such as production process, marketing and theme creation etc. We persist products are all in quality but not in quantity as our core value. We rectified and learnt for a year and launched the 2nd series 'Exuviate', a inspiration come from snake ecdysis.  Every 2 or 3 months, snakes repeat the ecdysis process and they become stronger and stronger and we include this thought into 'Exuviate'.

“蜕” means “Exuviate”in Chinese.

 

 

  

    

       

   

      

After the 2nd series, we gained inspiration from music, movies and art in order to create different series. Every new series include our thoughts associated with our slogan 'No More Silence'.2011, we applied Rock-and-Roll as one of the creation element. We adopted popular classic Rock-and-Roll slogans and formed the series 'Swell Rocker'.

  

 

In 2012, we used New Vintage style and emerged the tradition techniques with modern cutting in our clothing, to wake up people to pay more attention on the old things.

          

In this year, we choose MOD 'Generation' as our theme, a famous song of a MOD band 'WHO'. We also use MOD culture throughout 20 to 60 century as our creation prototype in our Spring and Summer series.  Here is an lyrics extracted for teenagers, ' I am not trying to cause a big sensation. I am just talking about My Generation. This is My Generation.' 

      

     

SORRY ABOUT THE WEBSITE PROBLEM IN CHINA,I CANT UPLOAD PHOTO AND I BUY A OVERSEAS PROXY SERVER TODAY SO I CAN FINISH  IT,I AM SO GLAD TO BE IN THIS CLASS AND LOOKING FORWARD YOUR FEEDBACK THX!!!!

Comments

Please sign in or sign up to comment.