Phoebe Tully

writer + content creator

37

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Qantas – Feels Like Home

Qantas – the Australian airline – has recently released a series of video ads. They're often seen at the airports themselves, but have been reiterated through print advertising too. Talk about emotive marketing! Recognising that not everyone actually finds flying glamorous, Qantas has gone about their advertising in a new way – by crafting stories about where the airline is actually taking you: home.

I think anyone who travels with any kind of frequency will find a bit of themselves in these ads. Very powerful!

See them all here: https://www.youtube.com/user/Qantas

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