The first time I heard a Pure Michigan radio ad I teared up. There was something about the peaceful music, Tim Allen's voice, and the message that really moved me. I wanted to turn my car around and head to Northern Michigan.
Of the Pure Michigan ads I've heard, they each have a similar sound while highlighting the many different things the state of Michigan has to offer.
The emotional feeling I got the first time listening hasn't worn off, it moves me every time.