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Alyssa Giannirakis

Creative Communicator, Woman for Others

90

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Pure Michigan Ad Campaign

https://www.youtube.com/watch?v=ubpcGtozklY

The first time I heard a Pure Michigan radio ad I teared up. There was something about the peaceful music, Tim Allen's voice, and the message that really moved me. I wanted to turn my car around and head to Northern Michigan. 

Of the Pure Michigan ads I've heard, they each have a similar sound while highlighting the many different things the state of Michigan has to offer. 

The emotional feeling I got the first time listening hasn't worn off, it moves me every time. 

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