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Pure Food Probiotic Plant Protein Smoothie

One year ago I had an idea to start a business and completed Seth's Modern Marketing Workshop and New Business Toolkit.

I ran my idea by the Skillshare community and thanks to the candid and immensely helpful feedback realized two things:

1. My initial idea sucked.

2. I needed to go back to the drawing board and really think about the problem I was solving.

I spent the next few months learning, researching, and refining my idea.

And now I'm happy to report I'm officially launching my product.

It’s called Pure Food Probiotic Plant Protein Smoothie.

It’s the cleanest, healthiest, and best protein powder in the world.

Here's why:

  1. We use the cleanest, healthiest, most sustainable organic ingredients in the world.
  2. We only use natural, low temperature methods to make our protein powders, which preserves essential nutrients.
  3. We don’t use artificial chemicals, GMOs, gluten, corn, soy, dairy, or any animal products.
  4. We pack 21 grams of organic vegan plant protein, 4 grams of BCAAs, and 3 grams of fiber into each serving.
  5. We don’t use any artificial sweeteners or highly processed “healthy” sweeteners. Instead, we use sustainable superfood plants with natural sweet flavor profiles like mesquite, coconut and a hint of whole green stevia leaf. Learn more about why our ingredients are better.
  6. Pure Food Protein is one of the only protein powders in the world that contains a shelf-stable, plant-based, FDA-approved probiotic (learn more about our ingredients).
  7. Pure Food Protein is one of the only powders that contains organic coconut milk powder, a rich source of medium chain triglycerides (MCTs), one of the healthiest sources of fat in the world (research shows it helps your body burn fat and calories faster!).
  8. We don’t use “natural flavors,” industry speak for “unregulated, artificial, highly processed mystery ingredient.”
  9. We give back. For every bag of protein powder purchased, we donate five meals to help feed hungry families (learn more).

Check it out and let me know what you think!

And THANK YOU to this awesome group of people for challenging me to think bigger. These workshops and the accompanying community of super-smart peeps were instrumental in helping me get to where I'm at.

I can't begin to thank you enough, and I encourage everyone who is the position I was in a year ago to put yourself out there, get out of your comfort zone, and SHARE YOUR IDEA. Your first stab at it may not be perfect, and that's okay. Learn, refine, pivot, and keep DOING THE WORK. You will get there.

Scott Christ

Pure Food Company

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