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Tami Belt

Owner/CEO

16

6

Public Relations Puzzle: Connecting the Pieces of Communication Strategy

If you handle Public Relations, you're used to getting a puzzled look when people ask what you do.

Today, I’d like to solve the Public Relations puzzle by showing you how the pieces fit together.

 Public Relations is the strategic crafting of your story, your message.

 Publicity is the result of your story being placed in front of your target audience through traditional and social media in addition to personal connections.

 Public Relations goes beyond telling your story to engaging your public in conversations and connecting with them on many levels.

 It’s about building relationships with your employees, customers, community and the media.

 In this class, you'll learn the many ways Public Relations helps you build relationships.  It’s really not that puzzling.

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