(Temporary) Name:
ProjectT
Description:
ProjectT is a new kind of e-commerce destination that brings you a curated selection of designer quality accessories at affordable prices. We cut out the middleman to bring you awesome style at an awesome price. We inspire you with incredible designs and easy-to-follow styling tips - so that you can make these pieces your own.
The Map:
1. List all major “players” in the system
a. Online shoppers
And to a (much) lesser extent:
b. Bloggers (for Editorial Features)
c. Brands (for Collaborations)
2. List out any selfish reasons why each player would need their contacts/friends to join the service
a. Online shoppers:
[#4 - Power to have this exclusive first access to content & sales. The power & status of being part of an elite club.]
[#4 - Refer a Friend: Financial incentive to share with friends so that both parties can buy goods at a discount. For Spin the Wheel Feature, a financial incentive via discounts.]
[#4 - Online shoppers want to be seen as fashion-forward and style-savvy. Sharing this fashion content (especially when it’s them featured on site) will help them be seen as in-the-know.]
b. Bloggers (for Editorial Features)
[#4 - Bloggers thrive on recognition & will post to their followers if they are featured editorially (validation of their sense of style). Appeal to their ego.]
[#4 - Bloggers will want to share the special invite code with their readers because they’re passing along a deal.]
c. Brands (for Collaborations)
[#4 - Brands will want to share the collaboration with their following, as they’re financially incented to see it sell because of the revenue share.]
3. List out all things you could possibly charge each player for on the service
a. Online shoppers
[#4 - Shoppers will want stylish, designer quality goods at a discounted price - there is a clear value proposition here.]
b. Bloggers (for Editorial Features)
[#4 - Bloggers will want to be featured editorially for (1) ego, (2) expansion of audience, and (3) ability to offer a deal to their readers with discount codes. If they do a collaboration collection, they will also have a financial incentive (via rev share) to promote it to their audience.]
c. Brands (for Collaborations)
[#4 - Brands will want to work with ProjectT and make a limited edition of their product (1) to reach new audiences, (2) create excitement around their brand, and (3) financially benefit from added sales.]
4. For 2 and 3 above give a very short reason you think the player would be motivated to need their contact or pay for the service
(see above)
5. List the channels (email, facebook, text message, etc.) that you will send your users’ invites through and how you will get that contact data
a. Email
Webmail APIs for Gmail, AOL, Yahoo, Hotmail, etc.
b. Facebook
User will post their invite link on Facebook.
6. Create what those invites will look like
Email:
Email will contain the following elements:
Facebook:
Post on user’s Timeline will include the following elements:
Founder at Fashion/Commerce Startup