Project illadell | Skillshare Projects

Mark Illadell

Head Designer/ Founder



Project illadell

illadell is a Philly based clothing company with roots in the skate community. Launched in Aug 2012, by an Art Student and an Ex-Chef. The initial $1,200 start-up money came from student loans and tax refunds. Our 1st collection consisted of two snapbacks and four tee shirts. 

We have successfully managed to push past our 1st collection and release capsule after capsule ranging from 5-pane hats to custom hoodies. In the early stages of our development, we adopted and retired a few logos and several mission statements, but we finally found our voice and our audience. 

We always planned to be more than a t-shirt company, and it was always our goal to get our products to our customers through a delivery method that offered more control than the wholesale to local street wear route. Realizing that the cost of a retail store was way too expensive for us as students to handle, we decided that it was time to get creative. After searching the web for retail alternatives, we stumbled upon mobile retail trucks. We are really excited to present the next stage of our company. 

Project illadell. 

Our Vision: 

We are going to create a full skate shop experience on wheels. We will carry everything a skater may need or desire. Products will range from trucks to wax to boards. We will carry it all! We will also carry clothing ranging from Huf to LRG to local brands including our own brand illadell. 

Check out our KickStarter Page and please passthe word along!!!


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