Project Part 4: Open shop!

Project Part 4: Open shop! - student project

Project Part 4: Open shop! - image 1 - student project

I wasn't able to post the link because I kept getting an "we don't support" message...not sure why! 

 

Project Parts 2 and 3 Logo, branding, shop banner

Project Part 4: Open shop! - image 2 - student project

I've had this logo for a few months, but with a very light blue and a slightly darker blue. I changed to a light teal and dark blue so that there would be more contrast when I added the text and also because the lighter teal made a good frame around the thumbnail images in my Etsy shop. This helps give the shop a more cohesive look since I struggle with product photography and some of the photos are lighter than others. I plan to also use these colors for Instagram posts to keep a more cohesive look to all the social media associated with my shop. The texts I'm using are Think Pink (purchased from Creative Market) and two Canva fonts, Julius Sans One and Arimo. The pendants are my own custom work, so they aren't listed in the shop, although I will be adding more wire-wrapped pieces in the next few weeks. 

 

PART 1: SAMPLE PRODUCT LISTING FROM MY ETSY SHOP


I recently merged my previous Shopify store with my Etsy shop, so there is a mix of jewelry styles and I'm working on deciding what to keep and what to let go. This is an example of my embossed brass jewelry. I start with flat brass blanks, run them through an embossing machine, then hand paint them. Once the main piece is finished, I add chain, beads, and charms to create the finished piece. I'm going to be adding leather to the mix for the fall and winter collection. I also work with semi-precious gemstones, crystals, and pearls. Lots of variety, which keeps me happy, but I know I need to have a more cohesive storefront to do well. 

Project Part 4: Open shop! - image 3 - student project

Project Part 4: Open shop! - image 4 - student project

Charmaine Boggs
artist, arts educator, jewelry designer
Teacher