Susan Den Herder

Designer & Letterpress Printer

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Progress Coffee Label Design

Idea Board:  Label design for Progress Coffee's (Austin, TX) Ethiopia Harrar.  Progress roasts all their coffee locally in small batches and is committed to their community and environmental responsibility.  I think a hand-drawn label is well-suited to their small batch, artisanal approach.  I also hope to encorporate the off-beat vibe of Austin, exotic nature of the coffee's origin and the sophisticated qualities of this particular cup...

Phase 2...more specific inspiration from labels and lettering.  I want some interesting lettering but an overall clean and strong look.

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