Emma Catranis

Content Coordinator at Skillshare

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Product Brainstorming & Research

I decided to kick off my project with some research and brainstorming. 

 

I really have no idea what product I'm going to sell, so I worked through the first section of the Class Workbook to start generating some ideas. 

 

Here's my completed workbook page!

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What I found most interesting about this process was diving into Google Trends to explore the product trend I wrote about under Technique #3

 

I looked into posture correction products because I've started to see more and more ads for them recently. And as you can see from Google Trends, interest in posture correctors has been growing slowly but steadily over the past year and peaked a few days into the new year (which makes a lot of sense but was still fascinating to see). 

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