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Kathy Schoemehl

Owner (Healthy Happy People Now LLC)

60

1

Prevent Pain with Portable Relief from Your Face to Your Feet (Press Release for Painshield MD)

Prevent Pain with Portable Relief from Your Head to Your Feet (Header)

Decrease Pain with Portable Ultrasound Therapy (subheader)

Web-based company, so anywhere and any time

The Painshield MD decreases inflammation and pain and is so discrete no one will know you are wearing it.  The Painshield MD decreases inflammation from traumas including but not limited to: arthritis, surgeries, sports injuries, car accidents, falls, IBS, TMJ and painful other conditions. 

Ultrasound therapy has been used by medical professionals for years to decrease inflammation and pain and involved: doctor visits to get a prescription for physical / occupational therapy, scheduling appointments, driving to and from rehabilitation centers and fighting health insurance companies to get financial coverage for these visits.  If an individual had health insurance, they were limited by the rules set by their health insurance companies, and those without health insurance had no monetary coverage at all for ultrasound treatments. 

The Painshield MD allows YOU to decide when and where to treat inflammation so YOU are in complete control of your pain management.  The Painshield MD is so versatile it may be used on your face, back, knees, elbows and any area you notice pain.  The Painshield MD automatically turns itself to 30 minutes of ultrasound treatment and 30 minutes of idol so you may set it and forget it. After 6.5 hours, the Painshield MD automatically turns itself off and gives 3 beeps to alert you to charge the unit by plugging it into an outlet using the wire included with purchase of the Painshield MD.  Ultrasound therapy does not involve introducing medications to your body so there are no drug interactions or side effects to worry about.  The only side effect is decreased pain.

Visit http://www.kevmed.com to learn more about this amazing new product and start living a pain free life again.

Communication Plan / Mission Overview: 

Manage pain so people around the world may enjoy an active lifestyle and sex life has no timeframe and is measured by testimonials of individuals including ultrasound therapy as part of their pain management plan.

Situation Analysis:

Currently, the situation of pain management is misunderstood by medical professionals and individuals living with chronic pain.  Most companies give a hard sell for one product, usually an oral medication, with no understanding that pain management must be holistic to be affective and that a pain management plan must change depending on how pain changes.  

Traditionally, competitors are unwilling to acknowledge that individuals have the power to decide what is best for their pain management plans and are unwilling to change their beliefs or medical practice because they do not want to step out of their comfort zone.  Newer companies understand how important holistic pain management plans are and are working to educate both medical professionals and individuals with chronic pain so they may receive the best care.

Goal:

Educate individuals so they may manage pain using a holistic approach while saving time and money implementing pain management plans at home

Objective / Strategy:

Continue to publish free, detailed information on pelvic health on my company’s website, Facebook page and Pintrest boards to be measured by the number of follows, likes and subscribers to the blog I will create.

Partner with other companies with the same goal to reach a wider group of individuals with pelvic pain and advertise for them on my company's website to increase credibility to be measured by follows, likes and subscribers to the blog I will create

Gather testimonials from those now managing pain due to the products and techniques I recommended and add these to my company's website to continue building trust and credibility with my audience

Be active in supporting other companies with my same goal by:  taking part in their research, using and giving testimonials of their products, recommending their products and being active on their companies’ blogs to be measured by partnerships with monetary payments or free products.

Target Media:

Women and men of all ages suffering with:  pelvic pain, neuralgia and neuropathy, pudendal neuralgia, IC, IBS, pelvic surgeries, sexual dysfunction, obturator neuralgia, hyper arousal, back pain, leg pain, pelvic joint dysfunction, pelvic floor dysfunction, adhesions, scar tissue from traumas (child birth, car accidents) and other pain causing conditions.

Key Message:

You are in control of creating and implementing a pain management plan that fits into your lifestyle

Do your own research and know what your goals are before doctor visits so time and money are not wasted.

Pain management options are constantly changing and improving and medical professionals often can't keep up with best practices in pain management so bring copies of your research, test results and information on products you are interested in including in your pain management when visiting medical professionals. 

Strategies:

Continue to increase network with other companies with the same goals as my own

Continue to increase network of individuals with chronic pain

Build networks using my company's website, Twitter account, Facebook page, Pintrest board, blog and email campaigns

Tactics:

Organize email list of company owners and non-profit companies so marketing may be created specifically for them which is more medical in tone so partnerships may be created to increase monetary rewards.

Deadline: July 2013

Cost: Time

Organize email list of consumers to reach a wider group to increase sales and gather testimonials to increase credibility of my company by adding them to my company's website

Deadline: July 2013

Cost: Time

Create blog to increase subscriptions and sales

Deadline: August 2013

Cost: Time

Budget: $0

Measurement: TBA after August 2013

Email Pitch Headers: (header will change depending on the individual)

Save the Va JJ! (for women ages 18 – 40)

Find your Sexy after Surgery (any age)

The Best Sex of Your Life Hasn’t Happened…Yet?! (any age)

Stop Letting Pain Stand Between You and the Best Sex of Your Life (ages 20 and over)

Pelvic health and Pain Management (Formal Pitch – although I know it is too dull)

Life After Pudendal Neuralgia (medical professionals)

Invisible Pain:  If You Could See the Pain...It Would Blind You (any age)

Pudendal Neuralgia: What You Can't See, Can Hurt You

Formail Email Pitch

Pelvic health is imperative to lead a happy, healthy life no matter your age or relationship status.  Consider how much time you spend on your beauty regimen for you face and now consider that the same amount of time should be spent on your pelvic health.  The pelvis is usually overlooked until pain and / or pelvic function becomes an issue with conditions including but not limited to: pelvic floor dysfunction, pelvic joint dysfunction, constipation, incontinence, pain with or after orgasm and hyper arousal. 

The pelvis is one of the most complex parts of the body because it has many functions and often sustains traumas including but not limited to: childbirth, car accidents, sports injuries, falls and surgeries.  The muscles, ligaments, tendons and nerves sustain damage during these traumas and this damage leads to inflammation and pain due to scar tissue and adhesions.  This inflammation, scar tissue and adhesions must be dealt with to regain function without pain.

You deserve someone who knows what you are going through, and I have first-hand experience with:  surgery, nerve decompression, nerve blocks, physical therapy (internal and external),
TENS Unit therapy, Ultrasound therapy, Biofeedback therapy, Theracane therapy,
Trigger Point therapy, dilator therapy, compound topical medications, compound
suppository medications, acupuncture, herbal treatments, supplements and oral
medications so I truly understand how hard it is when pain interferes with all aspects of your life. 

Please visit any of the links below for free information on managing chronic pain so you may live the life you want instead of the life pain allows you to live.

http://www.easenervepain.com/ is my company's website and it is constantly growing.

https://www.facebook.com/HealthyHappyPeopleNowLlc is my company's Facebook page and is the main form of networking I have at the moment.

https://twitter.com/KathySchoemehl is my company's Twitter page and is a form of networking for me, but usually businesses or individuals come to me from Twitter other than me finding them.

http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top is my Linkedin profile and is a form of networking for me and I am learning that I need to update it way more often than I do.

Informal Email Pitch:

Pelvic pain has a way of going untreated until it interferes with daily functions like intercourse, bowel movements and urination. 

Please visit any of the links below for free information on managing chronic pain so you may live the life you want instead of the life pain allows you to live.

http://www.easenervepain.com/ is my company's website and it is constantly growing.

https://www.facebook.com/HealthyHappyPeopleNowLlc is my company's Facebook page and is the main form of networking I have at the moment.

https://twitter.com/KathySchoemehl is my company's Twitter page and is a form of networking for me, but usually businesses or individuals come to me from Twitter other than me finding them.

http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top is my Linkedin profile and is a form of networking for me and I am learning that I need to update it way more often than I do.

This is a work in progress so all feedback is welcome.

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