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Ryan Jones

Poursuite | Designer

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Poursuite.

IT'S THAT TIME AGAIN...AND I COULDN'T BE MORE EXCITED!!

For those who didn't take his previous class, welcome, for you are taking the right step in following your passion as a designer. For those who took the previous class with me welcome back and let's continue putting in work and show the newcomers how it's done with supporting one another and with constructive feedback. 

For those new to the class I have to make a disclaimer now on how my project page is set up. Just as on my previous project page I will be writing documentary style as I'll take you all along my journey of following my passion aka my brand. 

My brand is what got me here. The passion that fueled me to push so hard with following my dream. A bunch of nights only sleeping for a few hours because I was so obsessed with carefully building my brand for which I've always wanted it to be. Not being afraid of hard work and knowing that it doesn't come easy. The work I put in got me in the Top 50 brand selections of nearly 800 brands chosen by Jeff Staple and his team.

You see, 'Poursuite' is French for 'pursuit' or 'of continuation.' In other words, 'the act of pursuing something' and in my case its the lifestyle brand in which I'm building carefully and more importantly strategically. It's not your everyday brand by far. It's more to it.

I am my brand.

With the advancement of the Internet most people today think that success is like the pic on the left. Reason being is that you only see the final product and not the necessary work that's put into making that final product what it is making it seem like success comes quick.

When I say that I am my brand I mean it.

My brand is about those individuals who know and accept that hard work must be done to achieve something worthy or 'perfect.' We embrace the pic on the right with our heads held high knowing it doesnt' come easy and along the journey the idea of success comes with me fucking up. That there's no way around it and are still eager and anxious to continue following our passions along the way. 

With being chosen Top 50 I was able to attend the Agenda Emerge show. What an amazing show it was! Not because I heard Jeff Staple, Johnny Cupcakes, Bobby Hundreds and Marc Ecko tell their stories of success and how they got to where they are now. In fact, I know all of their stories respectfully like the back of my hand. I'm in the game of fashion so of course I'm going to follow those individuals whom I deem worthy of knowing their stories. Just as a prophet would study other prophets whom he had much respect for I did the same.

It was a great show because of who I was surrounded by sitting in the audience with me. Individuals who take their passions seriously and look up to the same individuals in which I do. I was inspired by just being around everyone for we are the next wave of designers who will make things happen in this industry of fashion. 

Speaking of being inspired...I'm highly inspired by my mentor and Skillshare teacher Jeff Staple. I approached him at the Agenda show with hopes of him remembering me from first meeting him at the Las Vegas show a while back and remembering my brand from the previous Skillshare class.

"Hell yeah man of course I remember you" is what he told me laughing. We chatted for a while about how things have been on both ends and how excited we are for the new class to begin. Before parting ways, as I knew he had business to handle, I gave him one of my designs. Not in hopes of him wearing it and blasting it on social media, which would be dope as fuck haha, but more as a thank you and as a token of my appreciation for hosting the previous class which where my brand was birthed. Also, for believing in my brand ideas and what it stood for. 

I am forever appreciative for that. 

Currently, I'm reading a really dope book titled 'Baked In' that a French guy I met told about at Agenda Long Beach. If you haven't read it before I suggest that you pick it up. 

It's about how brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them.

Today, it's within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product, but that the product is the message.

There's a part in the book that mentioned the Shakers religion and explained a few of their morals. They believed and respected in true artistry and that is was god given. That it is through their creations that they are paying homage to their higher power. The amount of work and attention to detail that had to be put into their works. 

I absolutely can relate to that way of thinking. I wholeheartedly adopt this mentality for I stand firmly with knowing that I'm going to put my all into this as it is all that I know how to do. You too should do the same. 

I'll leave you all today with this quote by Mother Ann Lee of the Skaker religion:

"Do all of your work as though you had a thousand years to live, and as you would if you knew you must die tomorrow."

Until Next Time...Making Progress

Peace.

____________________________________________________________________

BACK AT IT!

My apologies for the lack of updates this past week as I've been really busy traveling. I guess it'll be only right that I pick up where I left off from my last update. 

During my time in New York after the Agenda show I met up with my homie representing south Paris to get some photogarphy/video work done for my lookbook. Man was it cold out! My hands are still freezing!

The above pic is one of of my favorites from the lookbook. We walked around the Soho area and got some really great looks that I can't wait to share with you all. It may sound a bit crazy to you but I plan to takeover Instagram. Seriously. I feel as though that the video aspect of IG hasn't been taken advantage of completely so be on the lookout.

Follow me on Instagram: GoobJonze 

Going back to the Agenda show, I met a bunch of really dope and inspiring people from all over the world. They offered insight on building a brand, my brand ideas, etc. The most important was told to me by Bryan from the Staple Design team which was to always keep a foot in the door in the industry in which you participate that way you're always abreast on what's going on. 

Think of it this way. If you're a NBA player who watches countless hours of NFL games in some capacity your performance on the court will change. I'm sure Peyton Manning doesn't even pay much attention to any other sport during football season and for that reason he's the player who he is now.

Become a student of the game and have a thirst for knowledge because it's all everywhere around us - You just have to want it!

Here's a quick story for you - I met my homie Alexander outside of Agenda Long Beach on something random while taking a break from the show. I saw him carrying his camera and asked a few questions about it seeing that I too have one and shoot as much as I can. Our convo went on to more things that we have in common such as music, thoughts on current fashion/trends, our upbringings and what we do and what brought us to the Agenda show.

'I work for a French magazine' is what he said. 'That's dope' was my response because my brand's name is French and I'm originally from a city that's very much inspired by French culture. We kept rapping about my brand and next thing you know he asks me if I would like to be interviewed for the magazine. 'Hell yeah, that would be dope' was my response.

The reason I bought up the story of me meeting Alexander was that with the advancment of technology nowadays that there's a blurred line in between social media relationships and genuine, organic relationships built on our common areas of interest. I guess I'm more old school than I knew because I feel creative work is best when the relationships are organic and not forced. Case in point - I met Alexander at Long Beach Agenda on the first day and hung out the entire next day at the show then linked up again in NYC to get more work done while out there. 

In short, what I'm saying is don't force creative work. It should come naturally. Dope people talk about dope ideas and only something dope will come out of it. 

To view the video that Alexander highlighted me in for Agenda Long Beach click here

Until Next Time...Making Progress. 

Peace. 

=========================================================

BACK AT IT!!

I've been working on my website a lot lately. Talk about tedious work. But perfection doesn't come easy. Just as when I'm doing design work for myself instead of for clients things usually get changed a few times due to me being such a perfectionist. 

All good though because I will make sure that I finish it by the set launch date. I will be discipline enough to make sure of that!! 

The homie Jon and I at Agenda Long Beach a few ago. We have a bunch of aquaintances back home in New Orleans and that's how we met. Jon actually is one of the store managers of the streetwear store Sneaker Politics. If you haven't heard of them before check them out here

During a recent trip back home Jon was interested in seeing my hat design in person after seeing pics via my Instagram. I didn't get the chance to do much when I was home but I definitely made the time to swing by the shop and show him my hats. 

It's a great feeling when people whose opinions you respect dig your designs and Jon was one of those people. We chatted more about what we both have on our plates coming up and Jon mentioned how busy they anticipate being seeing that the NBA Allstar Weekend, The Allstar Sneaker Summit and Mardi Gras is coming up soon. I posed the question of how I could get my product in the shop to take advantage of the crowds. 

"I'll setup a meeting with you and the guy in charge of buying. Swing through the shop tomorrow so that I can make the introduction and so that you guys can talk business."

The meeting went well! i could tell that he liked my hats and that they'd be a good fit in the shop seeing that they like to carry items that aren't as easy to get as others. 

But man I really wish I had seen the above video before our meeting. One of the first things Pat, the head buyer, asked me was for my linesheet. I didn't think that I needed one seeing that as of now I only have just one design in physical form. Boy was I wrong. 

Even though I didn't have one I could tell that Pat still fucked with me, my brand and what my brand stands for as well as my aesthetic. He went on to inform me that their money is tied up for now seeing that they just recently made a bunch of purchases for the upcoming crowds expected for the big events coming up that I mentioned above. I'm a really good judge of character and could tell that Pat wasn't just feeding me BS to get rid of me. So it's at least a relief that me not having a linesheet was the reason why I didn't get any of my hats into the store. 

All good though. You live and you learn. It was a great learning experience for me in how to properly go about meeting with buyers interested in my brand. The good side of this meeting was that Pat informed me when he'll have money allocated to buy more product for the store. 

Nice!

All in all, each and every one of us are students of the game and should learn from every experience in which we have. That's the most important thing here! Again, you live and you learn. I bet next time that I have any type of meeting with a buyer that he/she wil be blown away by how prepared I am with how things are supposed be handled properly. 

You can count on that!

Until Next Time...Making Progress. 

Peace. 

======================================================

BACK AT IT!!

WITH GREAT NEWS!

After watching Jeff's video lecture on promotional items I had an idea! Moreso, an epiphany on how I could make a lasting impression on those individuals who purchase my product online.

This past week I made a quick drive out to Las Vegas to attend the 3rd Agenda show of the season. For those that don't know, in Jeff's previous class I was selected as part of the Top 50 brands. With that came free access to the 3 Agenda shows and I made sure that I took advantage and attended all 3 of them. 

Before heading out there I reached out to the sales rep and owner of Word. notebooks about the idea I mentioned above. I befriended them at Agenda LV last summer and stayed in contact with them since. Without spilling the beans on it I'd like to announce...THAT HE AGREED TO COLLABORATE ON THE IDEA THAT I HAD!!!

Word. notebooks had a booth at Agenda LV and of course I stopped by and touched bases with them everyday before and after walking the floor. In celebration of our agreement, we went out for dinner and drinks at a restaurant in the Bellagio. 

Words can't express how grateful I am to be making the relationships that I'm making! I mean literally not even a year ago I launched my brand via Jeff's previous class and now I am sitting across the table from the owner of a highly successful brand who believes in my vision and designs. 

Humbled to say the least!

I met my man Louis, the guy on the left, at Agenda NYC a few weeks ago. Real stand up guy. I told him that I just moved to the LA area after he told me that they just opened up a showroom in Downtown LA. Fast forward - I met him at the showroom and told him that I have great sales, client relationship management, marketing and event production experience and that I was trying to get on in anyway possible. 

"I'll put in a good word for you with the owners. I can tell that you're passionate and hungry about this." He kept his word and put me in a good word with his bosses Mike and Lucas. Small world story - I knew and worked with Lucas when I was living in DC when he was doing work with the brand Durkl

That shit blew my mind! I was like "Wow. It's really a small world and everything happens for a reason." Who knew that things will come full circle like that! Lucas said nothing but great words about me and my work ethic to the other owner Mike and now I stand here as part of the sales, marketing and distribution team at Volume Distro. Moss Clothing, Fuego, Panuu and Standard & Grind are a few of the brands that the showroom handles. 

In other news, I met a sales rep at New era while at Agenda LV. She also works at Diadora and met her at their Diadora booth there. I mentioned how I'm a big fan of Diadora shoes and used to wear them back in high school. After chatting a little longer the gentleman at the booth with her said "Beautiful hat." She then said "Yeah, I was looking at that and was thinking the same thing." 

The guy then went on to say "That means a lot coming from her because she works at New Era."

"Wow! Thank you! That does mean a lot. I greatly appreciate your kinds words" was my response. We exchanged contact info and of course I followed up with her. 

If you look closely..."Great designer" are the words she chose to use to describe me. Again, that really means a lot and is truly humbling to hear from someone who works at a staple in the apparel/accessories industry. 

My purpose of uploading this post is to show you how far opening your mouth, connecting with people and building relationships can take you. You too are capable of achieving your wildest dreams. You just have to put in the necessary work. 

Remember, with one step you take comes the decision to take another. The choice is yours! 

Until Next Time...Making Progress. 

Peace. 

SEEING THAT THE APPS ON MY MACBOOK PRO ARE ON THE FRITZ RIGHT NOW AND I CAN'T OPEN MY LINESHEET THE ABOVE IMAGE ARE GOING TO ACT AS SUCH. I'M OPERATING MY LAPTOP ON SAFE MODE RIGHT NOW...BLUE SCREEN AND ALL. 

WHOLESALE:     |      $23

MSRP:     |      $45-50

SKU: STPL101

ALSO, THE IMAGES THAT I UPLOADED RECENTLY DURING MY TRIP TO THE EAST COAST AKA "THE POLAR VORTEX" FOR AGENDA NEW YORK ARE THE IMAGES THAT I'M USING FOR MY LOOKBOOK.

THEY CAME OUT PRETTY WELL AND SERVE AS GREAT IMAGERY FOR MY HAT'S CAPABILITIES IN FREEZING TEMPATURES. MORESO, IF UNFAMILIAR WITH MELTON WOOL, IT'S TREATED WITH HEAT AND PRESSURE WHICH GIVES IT A SMOOTH SURFACE ALLOWING IT TO ABSORB YOUR BODY'S HEAT KEEPING YOU WARM WHILE IN COLDER TEMPATURES. IN WARMER TEMPATURES IT REPELS HEAT ALL WHILE KEEPING YOUR HEAD COOL. TRUST ME, I SWEAT VERY EASILY AND HAVE WORN IT MANY TIMES HERE IN SOUTHERN CALIFORNIA AND HAVE YET TO SWEAT. 

THIS RESULTS IN A VERSATILE HAT THAT CAN BE WORN DURING FREEZING WINTERS AND COOL SPRING DAYS AND NIGHTS. 

BELOW IS THE BUYER'S ORDER FORM. 

DISCLAIMER: IT'S BEEN A GREAT CLASS AND I HAVE ENJOYED GETTING TO PICK EVERYONE'S BRAIN HERE. YOU ALL ARE AN INSPIRATION TO ME FOR SURE! THANKS JEFF FOR HOSTING ANOTHER GREAT CLASS! 

I AM TRULY GRATEFUL AND THANKFUL FOR YOU SHARING YOUR KNOWLEDGE THROUGHOUT THE TWO CLASSES IN WHICH ENROLLED AND PARTICIPATED. 

IT IS BECAUSE OF YOU THAT I NOW HAVE A PHYSICAL PRODUCT THAT'S BEEN RECEIVING GREAT FEEDBACK GLOBALLY. IT IS BECAUSE OF YOU THAT I AM WHO I AM AT THIS VERY MOMENT. I'M TRULY THANKFUL FOR THAT. 

I TRULY HOPE THAT YOU SEE MY PRODUCT WORTHY ENOUGH TO GRACE THE SHELVES OF YOUR GREAT STORE THE REED SPACE. YOU ARE THE FUCKING MAN FOR DROPPING THE KNOWLEDGE HERE FOR ALL OF US TO TAKE ADVANTAGE OF!

THANKS AGAIN. 

I'M SURE THAT WE'LL CROSS PATHS AGAIN. HOPEFULLY SOONER THAN LATER.

PEACE. 

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