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Port of Call

Name & Location: Anna Lee | Boston, MA

Brand Name & Type:  Port of Call | Ladies' apparel

"Port of call," a term with nautical roots, stands for an intermediate stop on the voyage home. I chose this name for my brand, because the woman who epitomizes the company's aesthetic is someone who lives to travel, has an insatiable need for exploration, and is able to find beauty in her own backyard or the farthest reaching corners of the world.

Slogan:

Mission Statement: 

To be a standout provider of fresh, memorable, whimsical covetables for ladies. 

  • Fresh: Designs feature original one-of-a-kind prints and unexpected color combos. Think watercolor camels on midnight navy and lush succulents contrasted with neutrals.
  • Memorable: When was the last time you saw a sea urchin print? Yeah, that's what I thought ;)
  • Whimsical: Sophicated pieces with a playful edge that are versatile enough to wear to work, yet playful enough for a weekend date.

Logo:

Images of mocked up logo at different scales:

Print samples:

The Wanderlust Collection

Wanderlust Collection items (left to right):

1. Palazzo pant jumpsuit in 100% silk

2. Shift dress in cotton poplin

3. Trapeze tank in 100% silk with leather trim

4. Waterfall cardigan in stretch cotton jersey

5. Side zip shorts in cotton poplin with grosgrain trim at waist

Uni, Dos, Tres Collection:

Uni, Dos, Tres Collection items (clockwise from upper left):

1. Peplum dress in cotton poplin

2. Caftan mini in 100% cotton

3. Pencil skirt in stretch cotton with faceted glass buttons at pockets

4. Side zip skinny leg pant in stretch cotton

Scarab in the City Collection:

Scarab in the City Collection items (left to right):

1. High-slit maxi wrap dress in stretch cotton jersey

2. Strapless dress in cotton poplin with oversized belt

3. Bandeau top bikini in lycra blend with Port of Call logo hardware

4. Peter Pan blouse in 100% silk

Lioness Collection:

Lioness Collection items (left to right):

1. Colorblock pencil skirt in strech cotton

2. Short-sleeve trapeze top in 100% poly

3. Car coat in 100% wool

4. Fringed scarf in 100% viscose

5. Jogging pant in 100% poly with pleather accents

Staple Pigeon inspired piece:

Mockup for ballet flats with interchangeable jewelry (held on by very small neodymium magnets imbedded in the shoe):

Lastly, just wanted to say...

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