Podcast Listener's Habits User Research

Podcast Listener's Habits User Research - student project

I wanted to do research around people's podcast listening habits. According to this study, 82% of podcast listeners use an iPhone and 72% of those listeners use Apple’s Podcasts. Therefore it can be inferred there is a place for other designs to enter the market.

The goals of my research were to answer the following questions:

  1. How do users currently find new podcasts to listen to?
  2. Where do users listen to podcasts most?
  3. What features of their current podcast app do they use?

Link to my research plan and survey questions: 
https://docs.google.com/document/d/1tw9ZS3gZCVvH42UI8QlPKXvzo_WpO_h3-HxZg0dDa_s/edit?usp=sharing


Link to survey results: 
https://docs.google.com/spreadsheets/d/1se0hYV4RCRgDDCS4aXjMoEGFIIBhMO6FoIsPnt-V4dI/edit?usp=sharing

 

Results from research:

  • At least 78% of podcast listeners are multitasking: listening while doing other tasks (commuting, chores, etc)
  • 89% of people talk about podcasts with others
  • 85% of people find new podcasts to listen to by word of mouth
  • The least used areas of Apple’s Podcasts is the “Featured” section

Podcast Listener's Habits User Research - image 1 - student projectPodcast Listener's Habits User Research - image 2 - student projectPodcast Listener's Habits User Research - image 3 - student projectPodcast Listener's Habits User Research - image 4 - student project

Jenn Hinkle
Product Designer
Teacher