One Paragraph Description: Being Drafted off-line
Here is my one sentence pitch drafts so far:
My company, Ploog’n Power Stands, is developing a new consumer device that will add wall outlets to any room and also place them within convenient reach of anyone standing, sitting or lying down.
Background on the Ploog'n from my website...
Oh, those two were always trouble, sloven in appearance, covered in dust and staying out in plain sight not returning from whence they were hidden. I needed them, true but I loathed them for I knew their plan. They had aspirations to rise far above their station and become actual furnishings in my living room. Their visibility cast my dear wife and I as purveyors of déco kitsch! Oh, how embarrassing! Well, all is not lost, for their tawdry liaison beneath this inventor's couch hath yielded great goodness! Now Ploog'n is born and he is beautiful. An intelligent, charming new device that will win your heart and soon take his rightful place among your prized furnishings. Never to compete with them, oh no,no, no. Ploog'n, though present, will be practically invisible. Oh, he is sleek and he is stylish, some say heroic! His presence will reflect most favorably upon you. And more, he will grant to all who possess him, four most oft wishes of those who suffer his parents. Read on and learn what our Ploog'n shall bestow upon thee...
1. Convenience! Most walls plugs and extension cords are blocked by furniture. Ploog'n is a different extension cord. Ploog'n is a stand and it's outlets are high up off the floor within easy reach. In this simple way Ploog'n is revolutionary. You place Ploog'n beside your couch, chair, desk, or bed. This perfect outlet height makes plugging in/out fast, easy, luxurious. Ploog'n is stylish so it can remain in plain view. No more bending down, crawling around or stretching awkwardly for an outlet. An outlet obscured by furniture is an outlet that needs Ploog'n.
2. Organization! Ploog'n eliminates computer clutter. It reduces the visibility of computers and cable wires in a room. It stores and hides unused computers and tablets from view but still keeps them handy off to the side. You'll love, love, love how Ploog'n keeps your rooms looking clutter free.
3. Protection! Ploog'n safely stores unused laptops, tablets and smart phones. No more lying around on armrests, coffee tables and couch cushions. Computer devises are out of site, traffic patterns and harm's way beside the couch, chair or bed.
4. Eco-Friendly! Ploog'n makes it easy to stop wasteful standby 'phantom' power, saving you money and eliminating a terrible source of carbon emissions.
'Brick' chargers consume power even when the computer is turned off. There are billions of these brick chargers in use around the world humming away and wasting power 24/7. Is yours one of them?
We leave our computers plugged in because its a hassle to unplug them and we fill the atmosphere with carbon emissions from the power plants producing the energy we waste.
Here's how Ploog'n solves this problem...easy to reach switches on Ploog'n that control what is plugged into it's outlets! You simply turn off the switch beside you.
Crawling around in search of an electrical outlet is terribly inconvenient for anyone at any age. Ploog'n is a simple, elegant solution to using ugly extension cords and power strips.
Check out the short video I made for Fast Company Magazine.