PitchCork Bottled Herbs

PitchCork Bottled Herbs - student project

Imagine yourself standing on the Italian coastline. Take a deep breath.

Taste that? Mist from the Mediterranean Sea fills your senses and consumes your mind.  Hunger bites at you as your mouth waters. Is there anything so enticing? 

PitchCork bottled herbs bring you back to the coast of Italy in the mid-1800s, before industrialization when the herb gardens were denser than the country's population. Cayenne, cinnamon, ginger, pepper, cloves, oregano, basil, bay leaves, sage and garlic are some of the featured products in the PitchCork line-up. 

PitchCork Bottled Herbs - image 1 - student projectPitchCork Bottled Herbs - image 2 - student projectPitchCork Bottled Herbs - image 3 - student projectPitchCork Bottled Herbs - image 4 - student projectPitchCork Bottled Herbs - image 5 - student projectPitchCork Bottled Herbs - image 6 - student projectPitchCork Bottled Herbs - image 7 - student projectPitchCork Bottled Herbs - image 8 - student project

I decided on designing for a brand I just created from scratch called PitchCork. Since I am going back into early agriculture I wanted to use a word for a tool or aid to show the helpfulness of the PitchCork product. As pitchfork is to gardening, herbs are to cooking. 

I plan to design the logo for PitchCork, draw the image/lettering to go along with each herb for the bottle label, design a tag to hang around the neck of the bottle describing the herb and then design the cork label as well. If time permits, I also thought of how nice it would be to have some sort of hanging feature for easy grab-and-go while cooking.

Round #1 :: Just getting into the swing of things. Older Italian inspired typography.

PitchCork Bottled Herbs - image 9 - student projectPitchCork Bottled Herbs - image 10 - student project

Any comments/advice regarding the character of each logo is welcomed! I love feedback.

Round #1.5 :: Coming up with possible wordmarks vs. lettermarks

PitchCork Bottled Herbs - image 11 - student project

PitchCork Bottled Herbs - image 12 - student project

Working on emblem logos, and looking into textures.

PitchCork Bottled Herbs - image 13 - student project            

--- The latest sketches that I'm diving into...  

PitchCork Bottled Herbs - image 14 - student project

PitchCork Bottled Herbs - image 15 - student project

PitchCork Bottled Herbs - image 16 - student project

We have bottles!

PitchCork Bottled Herbs - image 17 - student project

PitchCork Bottled Herbs - image 18 - student project

PitchCork Bottled Herbs - image 19 - student projectPitchCork Bottled Herbs - image 20 - student project

PitchCork Bottled Herbs - image 21 - student project

Looking into tanning up the light paper with a light rub. Possibly watered down acrylic or ink. I think it will really help it pop. 

PitchCork Bottled Herbs - image 22 - student project

Jamie Braith
Art Director, UI/UX
Teacher