El Carlos Lerma

:) I'm a graphic designer and illustrator



P(i/o)NCHE LOCO - Strong and fruity mexican liquor label -

So, I want to do a label for an imaginary hard mexican liquor brand that's hellla strong but also fruity and sweet.


Here's an initial moodboard:


And a couple of more images for the moodboard, regarding the lettering:


In the sketch phase... Trying my best to not-suck at lettering... 


July 10th 2013

Sorry for the slow updates... Here's another sketch, polishing a bit on the last one, still think I've got a long way to go to get some of the proportions and air/space between the elements just right.


Ok, sorry for the abscence, been swamped with a lot of work, revamping the studio website and overall lots of errands and late nights. 

I feel a lot more comfortable with digitizing and illustrating on the computer since that's what I do for a living, so it's not really a hand-made label, I think? But oh well, all the type is custom (I suck badly at hand drawn type, any comments and suggestions, insults or whatever are welcome) and it was mostly composed by hand. Here is what I think is the final result? Never truly know when things like these are really 'DONE', I think I can still keep polishing it.

Thanks a lot for all your comments and support, I'm really enjoying this experience!

Here's a quick digital 'mockup' of how the label could look, maybe? 


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