Michelle Lam

Graphic Designer with a Whatever-it-takes Attitude

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Picking the Perfect Name for your Business

CLASS DESCRIPTION

In my years as a graphic designer, I have noticed a common mistake from people who are starting a business is underestimating the importance of the brand name. Naming your business is an important decision that you should not rush into. 

A well-crafted name before you start your business will save time and money. A great name gives the brand an opportunity to be memorable, distinctive, approachable and expressive.

Naming takes skills, creativity and patience. This class will help you to come up with a name that will capture the essence of your brand. 

CLASS PROJECT

Your assignment is to come up with a name for your business or personal brand. You will go through the process of Brand Strategy, Creative Concepts and Decision Making that are discussed in the videos. Use the naming worksheets that are provided to you. Come up with at least five names and show me the final one you have chosen and give reasons. I will check every assignment and give feedback.

CLASS OUTLINE

Here's the class outline. Feedback is always appreciated!

https://docs.google.com/document/d/18x0CgxKVQ37w-nmDNAcrHYDeIAg47YsLn36uEFW9pYQ/edit?usp=sharing

INTRODUCTION VIDEO

Here's the intro video! Feedback is always appreciated!

Picking the Perfect Name for your Business - YouTube Video

PUBLISHED VIDEO

Premium Class: http://skl.sh/2eaxE4l

Free Enrollment (10 students only): http://skl.sh/2f0xSug

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