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Persuade people to throw soda cans in the trash.

Motivation

Working as a specialist in Behavior change, I have to communicate tons of messages, which persuade people to do the desired behavior. In one case, I tried to persuade people to throw their trash in the trashcan.

Why I chose this design

The most effective message was: communicating that the majority of people are already doing that behavior (throwing their trash in the trashcan). Therefore I came up with this visuallisation

Sketching process

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Challenge

My biggest challenge was visually showing that several others already have already done it. I chose to show multiple cans in the trashcan (implying more people preceded the behavior) and showing an additional arm. Therefore seeing two people throwing away trash.

Result

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Suggestions

Do you have suggestions in making this visualisation better? Please do share! I'm especially interested in knowing how I can visualize that muliple people preceded / are doing this behavior.

Thank you for your interest!

Joris

Comments

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