Evan Huwa

Logo Design: Let the Type Do the Talking

Kurt, what will the personal identity be used for? I guess what I'm asking is, what is your profession or industry that you are involved with? It might help people viewing this project to have a little bit more backstory to go with. Maybe you did this already and I'm just missed it :) Looks like you have tons of ideas! Personally, I'm a fan of the last page of pencil sketches - 2nd from the top, on the left and bottom left are my favourites. Looking forward to seeing where this leads.

Thanks for the comment. I would be using this project for my resume and business cards as a freelance graphic designer/ student looking for a job.Like Evan mentioned, I'm going in a more modern and clean direction rather than the retro feel of the other sketches. I like the studio Wolff Olins and the vector idea has the same sort of feel as the London 2012 logo.

Hey Kurt, you know I like the direction your sketches were going in. The updated file you added feels like it's in a different direction. It's definitely fine to change directions, but just make sure you are doing it for the right reasons. Are you wanting a cleaner more modern approach? Thanks for sharing your update tho.

Yeah, I think my style is more modern and clean. I like to try out experimental and nontraditional approaches. I've been digging Uwe Loesch's designs recently.

Cool. I think you can continue to develop this and have it read a bit easier than it does. As always thanks for sharing your updates.

I'm really drawn to the 2 marks at the bottom right of the 1st page. They both fit into their shapes in a really nice way. The monograms are nice too, but it seems like the C has more hierarchy than the M, when it seems like it should be the other way.

I love the KM on the top left side of the last page, the one to it's right with the KMC is great too!

I really like the top left of that middle page. Something fun and unique about it. 

<img src="http://s3.amazonaws.com/skillshare/uploads/project/977c083b070e70d76d773828f0dbdbd1/7d3bd2ee" alt="Personal Identity - image 1 - student project" width="560" height="703" srcset="http://s3.amazonaws.com/skillshare/uploads/project/977c083b070e70d76d773828f0dbdbd1/7d3bd2ee 600w, http://s3.amazonaws.com/skillshare/uploads/project/977c083b070e70d76d773828f0dbdbd1/7d3bd2ee 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="http://s3.amazonaws.com/skillshare/uploads/project/977c083b070e70d76d773828f0dbdbd1/a788214f" alt="Personal Identity - image 2 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/977c083b070e70d76d773828f0dbdbd1/a788214f 600w, http://s3.amazonaws.com/skillshare/uploads/project/977c083b070e70d76d773828f0dbdbd1/a788214f 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="http://s3.amazonaws.com/skillshare/uploads/project/977c083b070e70d76d773828f0dbdbd1/8f091b64" alt="Personal Identity - image 3 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/977c083b070e70d76d773828f0dbdbd1/8f091b64 600w, http://s3.amazonaws.com/skillshare/uploads/project/977c083b070e70d76d773828f0dbdbd1/8f091b64 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="http://s3.amazonaws.com/skillshare/uploads/project/977c083b070e70d76d773828f0dbdbd1/81a53b42" alt="Personal Identity - image 4 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/977c083b070e70d76d773828f0dbdbd1/81a53b42 600w, http://s3.amazonaws.com/skillshare/uploads/project/977c083b070e70d76d773828f0dbdbd1/81a53b42 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">I'm not sure how I feel about this. I was just playing around in Illustrator.

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