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Personal Brand Redesign

I haven't updated my portfolio and personal brand for a while. It's time for an upgrade to reflect my current skillset and bring my website back up to date.

I'm trying to achieve something classy, elegant, and also a personal side of myself. I played with the letter E, but this idea is overused with Internet Explorer and Etsy, and I don't feel that I can get any leverage out of my first initial.

I then tried to make a female head out of the letter E, and landed on a banner with a girl and ponytail, but this looked like Jessica Hische.

I used my Wacom to sketch the next set and played with the a shape of the flower and different fonts.

 I live in Salt Lake City, Utah and our state flower is a sego lily, so I started moving towards using the uniqueness of the sego lily. I paired it with a serif font, Democratica for my name and a sans serif, Bernina, for a sub title. This is my favorite one and reflects the elegant yet personal look I wanted.

I decided to simplify the sego lily and not use type in my first draft. I used a friend's letterpress and I like how the final version of the business cards has turned out. I'm going to keep tweaking the logo to incorporate a typeface.

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