Personal Brand Art Direction

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EPISODE 2

UNDERSTANDING THE ART DIRECTION

 

Art Directors Designers that inspire.

https://cargocollective.com/kylecrawford/Posters

http://ashleydetmering.com/work-1#/fangoria-magazine/

https://www.behance.net/cesarmoreno

 

News 420

 

https://www.vice.com/en_ca/article/vva7qd/the-guide-to-every-shitty-420-youre-guaranteed-to-have-weedweek2017

It has a more experiential tone of news, as if told by a friend where experiences prevail, the layout of the text and the font are formal but they contrast with the selection of quite funny photos turning all the content into something as not to take it so seriously .

 

https://www.sopitas.com/noticias/4-20-abril-marihuana-hitler-dia-porque-famoso-historias-fechas-columbine-420/

Takes the idea of  420 related to marijuana and connects it to past news that happened on the same date. Much of the photos are in B / W so it gives more seriousness, and connects with somewhat disturbing news giving a negative perception of the date 420.

 

Organization

Personal Branding

  1. Creative Artist ( Me :) ) https://www.instagram.com/bygabozeta

 

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EPISODE 3

BRAND VALUES AND ART DIRECTION

 

Relationship with my brand

Content-driven interaction, show us close, recursive multi-disciplinary creative.

 

Brand Values (Artist brandig)

 

Horror Fun.: silly child.

Idea upon any médium.

Commited: I dont design ugly things!

Involved, Share, No Ego.

Weird Art mindset

Human made

Generate  curiosity.

 

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EPISODE 4

DECIDING DESIGN PRINCIPLES

 

Liquid: the movement its key in any art flow

Contrast; making  as evident  and easy to understand

Depth: multidimensional understand of things.

Commited; No ugly design shall pass!

 

 

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EPISODE 5

AUDIENCE PERSONAS AND USER STORIES

 

Horrror music and themes related who likes to buy and collect products and displayet and shared proudly. Early bloggers wanna be. Nostalgic feel.

  

Hector

Male

Age range 22 to 40

In a relationship

Contractor

Passionate topics: horror music movies notalgia cihld

USA

 

Goals: Own and collect toys memorabilia  and shared with the world.

Frustration; so many cool things, i dont have that kind of money.

Other: Proud dad and boyfriend.

Passionate topics

Geeky

 

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EPISODE 6

CUSTOMER JOURNEY

 

Pressing link on an email:

Sould they feel Cirious for whats new.

 

Signning up

Should they feel safe and exited found their product or service.

 

Confirmation email

Should feel realif.

 

What do the people need to know?

We have an  online shop

We are  hungry for commisions and collabs

Nieche in color horror art

We are as geeky as you,.

Artistic creative mindset

 

 

How may they be felling?

Proud of supporting small art driven bussines

Happy with an uniqe artwork.

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EPISODE 7

Personal Brand Art Direction - image 1 - student project

 

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EPISODE 8

 

Who are your characters?

Hector its a middle age Young adult woking class man an  avid  collector  of lowbrow horror entertaiment, art and toys. His collection and wardrove make sure that other people knows his a fan and prod, hi often shares others people collections and art posts.

  

What do we want to happend?

People engage with our content.

Purchase on the  web

A long lasting relationship with customer.

User share our content with pride.

Relationship with similar creators

Extra things for free as a surprise.

Gabo Guerra
Design. Sculpt. Illustration. Color to t