People of Amsterdam - 2nd round drafts and mockup

People of Amsterdam - 2nd round drafts and mockup - student project

Notes on 2nd round drafts:

I fine tuned the project's theme because the initial concept 'People and things Dutch' was too broad. The theme now focuses on people in a specific city and what they do.

The revised brief: design a book of illustrations showing the people of Amsterdam - a multi-cultural, vibrant, beautiful place in the world that’s home. The book will have 26 illustrations but plans to grow.

The new revision involved editing headlines and reducing the colour palette. 

I placed some drafts in a book mockup to help visualise the final result. 

 

People of Amsterdam - 2nd round drafts and mockup - image 1 - student project

People of Amsterdam - 2nd round drafts and mockup - image 2 - student project

People of Amsterdam - 2nd round drafts and mockup - image 3 - student projectPeople of Amsterdam - 2nd round drafts and mockup - image 4 - student projectPeople of Amsterdam - 2nd round drafts and mockup - image 5 - student project

 

 

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Notes on my first drafts: I was inspired by Alva Skog's work (bright colours, clean lines, overall simplicity). But when I began to sketch, I realised that Blexbolex's book 'People' was such a strong reference that I let myself go, and followed his flow too. He's ironic, in a subtle way, and I love that.

People of Amsterdam - 2nd round drafts and mockup - image 6 - student projectPeople of Amsterdam - 2nd round drafts and mockup - image 7 - student projectPeople of Amsterdam - 2nd round drafts and mockup - image 8 - student projectPeople of Amsterdam - 2nd round drafts and mockup - image 9 - student projectPeople of Amsterdam - 2nd round drafts and mockup - image 10 - student projectPeople of Amsterdam - 2nd round drafts and mockup - image 11 - student projectPeople of Amsterdam - 2nd round drafts and mockup - image 12 - student projectMy inspiration sources are greatly influenced by my training as a graphic designer, my work as a designer/art director and the country I live in, the Netherlands. Bauhaus, form-follows-function mantra, bright and colourful, bold, minimalistic, Swiss/Dutch International Style are the foundations I am drawn to. In the Netherlands, where I live, design has a rich tradition - it is all around us. Everything is designed (and that affects our visual choices). 

I also have a fine arts training (drawing, etching, lithos, painting).

Although I've commissioned illustrations for specific jobs, I've never been an illustrator myself. This is a chance to give it a go. 

Yvonne Nelson
art director - graphic designer