Zachary Kiernan

Illustration & Lettering

166

15

Pennant Supply CO.

For this Project I'd like to design a hand-lettered logo with a strong heritage competent. I'd like for the logo to portray a strong vintage aesthetic without feeling Cheesy. First real hand lettering project so I’d like the type to be the main driver and to not rely on imagery.

Here's my word association:

Strong / bold

Type driven

Feelings of movement

heritage 

Custom

Vintage

Divers / adaptable

Unique / Fun

Here are some of my sketches :

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I have 2 or 3 favorite sketches but I am having a hard time deciding between the patch style with rising script and the fat outlined font with the scrit overlapping it. I think I may be over thinking it. ANY THOUGHTS????

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3 Favorite concepts... Think I am leaning towards the center design with the rising script. I like the bottom design alot, I just feel its not evoking the same sense of "hiertage/ baseball" aesthetic. I may re-build both in the computer to see which one feels best. Any thoughts?

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I think I am getting close here. Could just choose 1 final!!!

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