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Sarah Bertochi

Chapter2

8

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Paula DeFranco - Redesign

Graphic Patterns

New Logo, Color Selection and TypographyPaula DeFranco - Inspirations, is a small boutique jewelry designer whose current branding/logo does not reflect her desire to branch out beyond just the sale of custom jewelry.  A long term goal is to also incorporate other disciplines under the same umbrella such as Reiki and Life Coaching. 

Included are the current brand/logo, the design brief and the mood board.

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