Delvin Digmer

#DOMINATE

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Paradigm Wear FALL 2013 : THROW-UP 27

                                                       

                                A dorm-room dream transformed into an entrepreneurial reality.

Two competitive classmates, desperate to impact the world and eager to find their purpose, joined forces after an art history course. These students shared a passion for artistic expression. Two styles from opposite sides of the spectrum unified. A challenge brought them together. The mission was to become the Enlightened Foundation of Modern fashion.

Bold from the beginning, they printed abstract designs onto bright  T-Shirts. The two students started hustling them around their campus and home states. After the initial batch sold out, they made more. The brand called Paradigm was producing interest.

College served as the young corporation’s crib. At times, the academic experience was helpful. A following of friends and peers ignited steady growth. However, bureaucracy within the institution impeded the exciting progress. The company that would eventually become a top-five student run business in the United States was banned from it’s own school.

Controversy continued to follow. Outside elements continued to cause conflict. Struggling to navigate through turmoil, Paradigm’s founding team decided to DOMINATE all obstacles.

Determined to morph athletic gear and contemporary  street-wear into an unseen form of apparel, the new family came across a concept they couldn’t get enough of: “The Sport of Fashion.” The ultimate combination of aesthetic and function. Through universal design and relentless attention to detail, Paradigm offers a selection of graphic lifestyle clothing.

                           A meaningful story is manufactured inside of everything we make.

The latest Paradigm product series pays tribute to five legendary artists who died at age twenty-seven: Morrison, Hendrix, Basquiat, Joplin and Cobain.  They left a legacy that gave life to this line.  #TU27 serves as a reminder that we can challenge the status quo.

An innovational spray-painting technique called "throw-up” is displayed the frontal portion of the shirt to produce a unique, vomit-like image. Youthful expression meets modern art.  Each back features a nameplate of the artist above a block numbered, 27.  

Paradigm Wear's fashion forward "TU" design, combined with the game-jersey inspired back plate, allows for dual compatibility--comfort in athletic performance and aesthetic appearance.  

WHAT IS #TU27 ? 

#TU27 IS A SPIRT CATCHING CAPSULE COLLECTION COMPOSED OF CLOTHES, POERTY, MUSIC, ELECTRONICS, LIGHT AND SOUND THAT HAS NO OTHER CHOICE BUT TO EFFECT YOU. STRIKE AND INSPIRE. 

                                        

           PARADIGM WEAR IS THE ENLIGHTENED FOUNDATION OF MODERN ATHLETIC FASHION

                      FACEBOOK TO DOMINATE CONNECT WITH OUR FRIENDS AND FANS

                       https://www.facebook.com/pages/Paradigm-Wear-LLC/186277171392396

 ONLINE JOURNAL TO SHOWCASE OUR ORIGINAL CREATIVE LITERATURE THAT SORROUNDS OUR PRODUCT

                                                            http://paradigmwear.com/journal/

TWITTER TO STAY CHIRPRING TO THE PEOPLE ABOUT THE PARADIGM PULSE OF PERPETUAL EXISTANCE

                                                          https://twitter.com/paradigmwear

TUMBLR TO SHOWCASE ALL OF OUR PAST COLLECTIONS AND HOW THEY INSPIRE US TO                                FURTHER DOMINATE THE ENLIGHTENED FOUNDATION OF MODERN FASHION

                                                              http://paradigmwear.tumblr.com/

                                      BELOW FEATURES UN-RELEASED DESIGNS FROM THE PAST

                         WE WOULD LIKE TO THANK YOU FOR YOUR TIME AND CONSIDERATION.

 

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