Panela Label : DECAÑA

Panela Label : DECAÑA - student project

I want to design a Label for a future project. it's a bottle label of Panela, a product of my country Colombia.

This is my first moodboard, based in Vintage elements but with a modern twist.  >> 

http://cl.ly/0c0J2N0l1o04

In Case you didn't have the chance to see the mood, here's the pics.

Basic Concepts: Heritage, Classic style but not so Vintage..more like a modern twist of a Classic label.

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This is the classic style that i'm looking for. And this is the modern twist. the cleaness.

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After the research, the meetings with my partners and some ideas, we've came with the first sketches of our project.

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We are looking for a 2 label bottle.. one for each side of the product. we think it probably look cool on a shelf :)

These are some monograms and lettering for the labels. flavor, size and other textures.

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First aproaches to the script lettering... didn't like it :S.. got to work more!

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We liked this monogram! Approved! :D 

the D is like a Sugarcane.. Panela is a product derivated from the sugarcane.

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some updates

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I believe this will be the color of the glass, and the 2tone we think the final product will have.

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more updates this week!

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FINAL SKETCHES AND MOCKUP

So finally i finished my project, BUT.. my partners and I are in conversations if this is the final art.

First of all i'm very happy with the result ( even there are some missing texts in the label, but some Lorem Ipsum will fix this temporarly :D). First of all i would like to thank the teacher JON, for the videos, pdfs and information, and you guys for the feedback!

1) Decaña sketches Panela Label : DECAÑA - image 24 - student projectPanela Label : DECAÑA - image 25 - student projectPanela Label : DECAÑA - image 26 - student projectPanela Label : DECAÑA - image 27 - student project

The digitalization of the first sketches and typography proposals

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The final result!!! :D

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THANK U!

Jose Betancur
Veleta // Magnet